Earthen Story Multigrain Atta 5kg

0 reviews
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Certified organic multigrain atta with 40% millet flour for a nutritious and wholesome diet
  • Stone ground for authentic taste and texture, ensuring high quality and purity
  • Contains ragi, jowar, bajra, barley flour, and kala chana atta for added health benefits
  • 5kg pack offers great value for money, perfect for families or individuals seeking a balanced diet

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic multigrain atta with diverse grains holds strong potential in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 553
Total / Avg 4.00★ 553
Consensus: 4.00★ from 553 total reviews
Rs.799.00 Rs.950.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Weight 5kg
Ingredients Millet flour, Ragi flour, Jowar flour, Bajra flour, Barley flour, Kala Chana atta
Organic Yes
Gluten-Free May contain traces of gluten
Nutritional Benefits Rich in fiber and essential nutrients
Texture Stone ground
Usage Versatile for various recipes
Details


Key Features: - Certified organic multigrain atta with 40% millet flour - Stone ground for better texture and nutrition - Made with 100% whole grains including ragi flour, jowar flour, bajra flour, barley flour, and kala chana atta - Rich in essential nutrients and fiber for a healthy diet

For whom: - Health-conscious individuals looking for a nutritious alternative to regular flour - Those looking to incorporate a variety of whole grains into their diet - Individuals with gluten sensitivities looking for a gluten-free option

Pros: - Made with organic ingredients for a healthier option - Rich in fiber and essential nutrients from a variety of whole grains - Stone ground for better texture and flavor - Versatile and can be used for various recipes

Cons: - May have a different texture compared to regular flour - Not suitable for those with severe gluten allergies as it may contain traces of gluten

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Wide variety of grains including millet, ragi, jowar, bajra, barley, and kala chana appeals to health-conscious consumers Retail360
Brand Strength 20 10 Established brand with strong reputation for organic products Brand Equity
Category Momentum 20 15 Growing demand for organic multigrain atta in Indian market Mintel
Price Positioning 20 8 Competitively priced compared to similar organic multigrain atta products Grocery Times
Competition 10 10 Facing moderate competition from other organic multigrain atta brands Market Watch
Use-case Advantage 5 5 Versatile for making various Indian breads and dishes Food Trends
Final Market Score 100 66/100 (3.30/5) Organic multigrain atta with diverse grains holds strong potential in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Wide variety of grains including millet, ragi, jowar, bajra, barley, and kala chana appeals to health-conscious consumers
    Sources: Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with strong reputation for organic products
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic multigrain atta in Indian market
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced compared to similar organic multigrain atta products
    Sources: Grocery Times
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from other organic multigrain atta brands
    Sources: Market Watch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for making various Indian breads and dishes
    Sources: Food Trends
Summary
Organic multigrain atta with diverse grains holds strong potential in the Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.799.00 Rs.950.00

GO TO STORE GO TO STORE

Earthen Story Certified Organic Multigrain Atta 5kg with 40% Millet flour | Stone Ground, 100% Whole Grain Organic Atta with Ragi flour Jowar flour Bajra flour Barley flour Kala Chana atta

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.799.00 Rs.950.00