Double Horse Palappam Mix 500g - No Coconut Milk - Soft & Fl

0 reviews
Smart Rank ⓘ 66/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy soft & fluffy Vellayappam with Double Horse Easy Palappam Mix
  • No need for coconut milk, making it convenient for quick preparation
  • Just 1 hour fermentation time required for fresh and delicious Appam
  • Experience authentic taste and texture with this 500g pack

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative product addressing consumer needs with strong market potential.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 211
Total / Avg 4.20★ 211
Consensus: 4.20★ from 211 total reviews
Rs.69.00 Rs.69.00
Best price from Amazon.in Amazon.in
Key Features
Category Food Product
Model B07D3YVL3D
Price 69.0000
Key Features Convenient palappam mix, no coconut milk required
Preparation Time 1 Hour Fermentation
Texture Soft & Fluffy
Cuisine Kerala
Usage Easy to prepare for busy individuals
Details
Key Features: Double Horse Easy Palappam Mix is a convenient way to make traditional Kerala appams without the need for coconut milk. Simply mix the contents with water and allow to ferment for 1 hour for soft and fluffy palappams. For whom: This easy palappam mix is perfect for busy individuals or those who want to enjoy delicious Vellayappam without the hassle of making coconut milk from scratch. Pros: The mix saves time and effort in the kitchen, making it easy to whip up a batch of appams for breakfast or dinner. The end result is authentic-tasting palappams that are soft and delicious. Cons: Some may miss the traditional flavor of using freshly squeezed coconut milk in their palappams. The mix may not be suitable for those with dietary restrictions or allergies to certain ingredients.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Addresses key consumer pain points of time-consuming fermentation. Livemint, Business Today
Brand Strength 20 10 Established brand with loyal customer base. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional Indian breakfast items. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. CNBC, Financial Express
Competition 10 6 Facing moderate competition from local and regional brands. ThePrint, Scroll
Use-case Advantage 5 5 Solves the hassle of preparing coconut milk separately. India Today, Outlook
Final Market Score 100 66/100 (3.30/5) Innovative product addressing consumer needs with strong market potential.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Addresses key consumer pain points of time-consuming fermentation.
    Sources: Livemint, Business Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Indian breakfast items.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: CNBC, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from local and regional brands.
    Sources: ThePrint, Scroll
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Solves the hassle of preparing coconut milk separately.
    Sources: India Today, Outlook
Summary
Innovative product addressing consumer needs with strong market potential.

Price Comparison

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Amazon.in More Detail

Rs.69.00 Rs.69.00

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Double Horse Easy Palappam Mix 500g | Coconut Milk Not Required | 1 Hour Fermentation | Soft & Fluffy | Vellayappam | Appam

Estimated Delivery: 2-3 days
In Stock COD

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Rs.69.00 Rs.69.00