Double Horse Easy Idiyappam Powder 500 grams & Easy Palappam

0 reviews
Smart Rank ⓘ 57/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the convenience of making traditional South Indian dishes at home with Double Horse Easy Idiyappam and Palappam mixes.
  • Perfect for busy individuals, these mixes require just water and minimal cooking skills for delicious results.
  • Idiyappam powder creates soft, stringy noodles, while Palappam mix yields light, crispy pancakes for any meal.
  • Both products have a long shelf life, making them ideal for stocking up and enjoying homemade meals anytime.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong positioning in the growing market for traditional South Indian flours.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 8
Total / Avg 4.40★ 8
Consensus: 4.40★ from 8 total reviews
Rs.131.00 Rs.131.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice Flour
Weight 500 grams
Preparation Easy to use with just water
Shelf Life Long
Versatility Can be used for various dishes
Cuisine South Indian
Target Audience Busy individuals and cooking beginners
Details


Product Description: Double Horse Easy Idiyappam Powder and Easy Palappam Mix are convenient and delicious options for making traditional South Indian dishes at home. The Idiyappam powder is made from high-quality rice flour, while the Palappam mix is a combination of rice flour and other ingredients to create fluffy and soft appams.

Key Features: Both products are easy to use, requiring just water and minimal cooking skills to prepare. The Idiyappam powder produces soft and stringy noodles that are perfect for breakfast or as a snack, while the Palappam mix creates light and crispy pancakes that pair well with any curry or chutney.

For Whom: These products are perfect for busy individuals who want to enjoy homemade South Indian dishes without spending too much time in the kitchen. They are also great for those who are new to cooking traditional Indian cuisine and want a convenient option to get started.

Pros: Both products have a long shelf life, making them ideal for stocking up in the pantry. They are also versatile and can be used to create a variety of dishes beyond idiyappam and palappam, such as nool puttu and appam. The easy preparation process saves time and effort, making them perfect for busy weekdays or lazy weekends.

Cons: Some customers may find the taste of the prepared dishes slightly different from those made from scratch with fresh ingredients. Additionally, those with specific dietary restrictions or allergies should carefully read the ingredient list to ensure compatibility with their needs.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers specific mixes for popular dishes, catering well to consumer needs in the segment. Market Research, Consumer Insights
Brand Strength 20 16 Double Horse is a well-recognized brand in South Indian households, known for quality and authenticity. Nielsen, Brand Equity
Category Momentum 20 15 The demand for traditional South Indian flours is growing due to increasing interest in regional cuisines. Nielsen, Mintel
Price Positioning 20 14 Competitively priced within the premium segment, appealing to quality-conscious consumers. Retail Analysis, Market Watch
Competition 10 7 Facing competition from both local and national brands, but retains a loyal customer base. Market Share Report, Industry Analysis
Use-case Advantage 5 4 Ideal for traditional recipes, but limited to specific use cases may restrict broader appeal. Culinary Trends, Food Blogs
Final Market Score 100 76/100 (3.80/5) Strong positioning in the growing market for traditional South Indian flours.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers specific mixes for popular dishes, catering well to consumer needs in the segment.
    Sources: Market Research, Consumer Insights
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Double Horse is a well-recognized brand in South Indian households, known for quality and authenticity.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for traditional South Indian flours is growing due to increasing interest in regional cuisines.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced within the premium segment, appealing to quality-conscious consumers.
    Sources: Retail Analysis, Market Watch
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Facing competition from both local and national brands, but retains a loyal customer base.
    Sources: Market Share Report, Industry Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional recipes, but limited to specific use cases may restrict broader appeal.
    Sources: Culinary Trends, Food Blogs
Summary
Strong positioning in the growing market for traditional South Indian flours.

Where to Buy

BigBasket
₹55.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹60.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹50.00
N/A · ⭐ 4.3/5
-
More Supermarket
₹52.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
55.00 1-2 days 4.2/5 Buy Now
Grofers
60.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
50.00 N/A 4.3/5 -
More Supermarket
52.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.131.00 Rs.131.00

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Double Horse Easy Idiyappam Powder 500 grams & Easy Palappam Mix 500 grams | Rice Flour | Nool Puttu Powder | Appam

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.131.00 Rs.131.00