Deccan Organic Wheat Flour 1000gm

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% organic Khapli Emmer wheat atta flour for a healthy diet
Brown flour with natural nutrients and rich flavor
1000 gm pouch to ensure you always have a fresh supply
Affordable price of 219 INR for high-quality organic product

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit position the product well in the growing organic flour segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	389
Total / Avg	4.20★	389

Consensus: 4.20★ from 389 total reviews

Rs.219.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Flour
Weight	1000 gm
Type	Organic Khapli Emmer Wheat
Flavor	Rich and nutty
Nutritional Benefits	High in fiber and protein
GMO Status	Non-GMO
Chemical Status	Chemical-free
Digestibility	Easier to digest than modern wheat

Details

Deccan Organic Khapli Emmer Wheat Atta Flour is a high-quality, organic flour made from Khapli Emmer wheat. This ancient grain is known for its rich flavor and health benefits, making it a great choice for those looking for a nutritious alternative to traditional wheat flour.

Key Features: - Made from organic Khapli Emmer wheat - Rich flavor and nutty taste - High in fiber and protein - Non-GMO and chemical-free

For whom: This flour is perfect for health-conscious individuals looking to incorporate more nutritious grains into their diet. It is also ideal for those with gluten sensitivities, as Khapli Emmer wheat is known to be easier to digest than modern wheat varieties.

Pros: - Organic and chemical-free - High in fiber and protein - Delicious nutty flavor - Versatile for baking or cooking

Cons: - May be more expensive than traditional wheat flour - Some may find the flavor too strong for certain recipes

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and traditional grain variety appeal.	Livemint, The Hindu
Brand Strength	20	18	Established reputation for quality organic products.	The Economic Times, NDTV
Category Momentum	20	15	Growing demand for organic flours in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar organic flours.	Business Today, Moneycontrol
Competition	10	8	Facing competition from other organic flour brands in the market.	The Financial Express, Hindustan Times
Use-case Advantage	5	5	Versatile for various Indian recipes and dietary preferences.	FoodNavigator, India Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing organic flour segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein content and traditional grain variety appeal.

Sources: Livemint, The Hindu
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established reputation for quality organic products.

Sources: The Economic Times, NDTV
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic flours in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar organic flours.

Sources: Business Today, Moneycontrol
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other organic flour brands in the market.

Sources: The Financial Express, Hindustan Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for various Indian recipes and dietary preferences.

Sources: FoodNavigator, India Today

Summary

Strong brand and feature fit position the product well in the growing organic flour segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Deccan Organic Khapli Emmer Wheat Atta Flour, Brown, 1000 gm Pouch Estimated Delivery: 2-3 days In Stock	Rs.219.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Deccan Organic Khapli Emmer Wheat Atta Flour, Brown, 1000 gm Pouch Estimated Delivery: 2-3 days In Stock COD