Deccan Khapli Wheat Flour - Brown 1 Kg

0 reviews
Smart Rank ⓘ 55/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Nutrient-rich flour made from organic Khapli Emmer wheat
  • Stone-ground for maximum nutrition and flavor
  • Rich in fiber, vitamins, and minerals
  • Versatile for various recipes like chapatis, bread, and biscuits

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic Khapli Emmer wheat flour with strong brand and feature fit, facing competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 19
Total / Avg 4.40★ 19
Consensus: 4.40★ from 19 total reviews
Rs.358.00 Rs.358.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 2 Kg (Pack of 2 x 1 Kg)
Color Brown
Flavor Nutty
Nutritional Benefits Rich in fiber, vitamins, and minerals
Processing Stone-ground
Organic Yes
Diet Suitability Vegan/Vegetarian
Details
About the Product: Deccan Organic Khapli Emmer Wheat Atta Flour is a nutrient-rich and wholesome flour made from organic Khapli Emmer wheat. It is stone-ground to retain the natural goodness and flavor of the wheat.

Key Features: - Made from organic Khapli Emmer wheat - Stone-ground for maximum nutrition and flavor - Rich in fiber, vitamins, and minerals - Brown in color with a nutty flavor - Comes in a pack of 2 pouches, each containing 1 kg of flour

For Whom: This organic Khapli Emmer Wheat Atta Flour is perfect for health-conscious individuals looking for a nutritious alternative to regular wheat flour. It is also suitable for those following a vegan or vegetarian diet.

Pros: - Organic and free from harmful chemicals - Rich in nutrients and fiber - Stone-ground for superior flavor - Versatile for various recipes like chapatis, bread, and biscuits

Cons: - May have a slightly different texture compared to regular wheat flour - Priced slightly higher than conventional flours

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High-quality organic Khapli Emmer wheat flour appeals to health-conscious consumers. Euromonitor
Brand Strength 20 10 Established brand with a reputation for quality organic products. Brandwatch
Category Momentum 20 15 Growing demand for organic flour products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to other organic flour brands in the market. Retail360
Competition 10 6 Facing competition from other established organic flour brands in the market. Grocer's Digest
Use-case Advantage 5 5 Versatile flour suitable for various Indian recipes and dietary preferences. Grocery Times
Final Market Score 100 66/100 (3.30/5) Organic Khapli Emmer wheat flour with strong brand and feature fit, facing competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High-quality organic Khapli Emmer wheat flour appeals to health-conscious consumers.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a reputation for quality organic products.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic flour products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other organic flour brands in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established organic flour brands in the market.
    Sources: Grocer's Digest
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile flour suitable for various Indian recipes and dietary preferences.
    Sources: Grocery Times
Summary
Organic Khapli Emmer wheat flour with strong brand and feature fit, facing competitive market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.358.00 Rs.358.00

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Deccan Organic Khapli Emmer Wheat Atta Flour, Brown, 1 Kg Pouch (Pack of 2)

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.358.00 Rs.358.00