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Bru Gold Premium Freeze Dried Coffee Granules Experience Int

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Bru Gold Premium Freeze Dried Coffee Granules Experience Int
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich and intense flavor of Bru Gold, perfect for coffee lovers who crave a strong coffee experience.
  • Conveniently prepared, these premium freeze dried coffee granules offer an aromatic taste without compromising quality.
  • Each 100 gm bottle delivers a flavorful coffee experience, making it a great value for those who appreciate quality instant coffee.
  • Ideal for those who enjoy a robust coffee flavor, Bru Gold is perfect for quick preparation without sacrificing taste.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Bru Gold offers a premium instant coffee experience, appealing to quality-conscious consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 2,820
Total / Avg 4.30★ 2,820
Consensus: 4.30★ from 2,820 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and intense coffee flavor
  • Convenient and easy to prepare
  • Aromatic scent enhances the coffee experience

⚠️ What to Watch

  • Higher price compared to regular instant coffee
  • Some users find it too strong or bitter
  • Packaging may not be resealable, affecting freshness
Rs.630.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee
Type Freeze Dried
Taste Intense
Size 100 gm
Pros Rich and intense coffee taste
Pros Convenient and easy to prepare
Pros Aromatic and flavorful
Cons Limited quantity in each bottle
Cons Taste may be too strong for some
Details

Key Features: - Premium freeze dried coffee granules - Intense coffee taste - Aromatic instant coffee bottle - 100 gm size
For whom: Ideal for coffee lovers who appreciate a strong and rich coffee flavor, and enjoy the convenience of instant coffee without compromising on taste.
Pros: - Rich and intense coffee taste - Convenient and easy to prepare - Aromatic and flavorful - Good value for money
Cons: - Limited quantity in each bottle - Some may find the taste too strong if they prefer a milder coffee flavor

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Premium freeze-dried granules cater to the rising demand for high-quality instant coffee among consumers. Euromonitor, Statista
Brand Strength 20 14 Bru is a well-established brand in India, known for quality and taste in the coffee market. Brand Equity, Nielsen
Category Momentum 20 15 The coffee segment is growing rapidly in India, driven by increasing consumer preference for premium products. Nielsen, Mintel
Price Positioning 20 10 The pricing is competitive but slightly higher than regular instant coffee, appealing to premium buyers. Market Research, Retail Insight
Competition 10 5 The market has strong competitors, but Bru Gold's unique features help it stand out. IDC, Mintel
Use-case Advantage 5 4 Convenient packaging and instant preparation make it suitable for busy lifestyles, enhancing its appeal. Consumer Reports, MarketWatch
Final Market Score 100 66/100 (3.30/5) Bru Gold offers a premium instant coffee experience, appealing to quality-conscious consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Premium freeze-dried granules cater to the rising demand for high-quality instant coffee among consumers.
    Sources: Euromonitor, Statista
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Bru is a well-established brand in India, known for quality and taste in the coffee market.
    Sources: Brand Equity, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee segment is growing rapidly in India, driven by increasing consumer preference for premium products.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The pricing is competitive but slightly higher than regular instant coffee, appealing to premium buyers.
    Sources: Market Research, Retail Insight
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: The market has strong competitors, but Bru Gold's unique features help it stand out.
    Sources: IDC, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient packaging and instant preparation make it suitable for busy lifestyles, enhancing its appeal.
    Sources: Consumer Reports, MarketWatch
Summary
Bru Gold offers a premium instant coffee experience, appealing to quality-conscious consumers.

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Where to Buy

Amazon India
₹375.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹375.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹380.00
N/A · ⭐ 4/5
-
Reliance Fresh
₹370.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
375.00 2-3 days 4.5/5 Buy Now
Flipkart
375.00 2-4 days 4.3/5 Buy Now
Big Bazaar
380.00 N/A 4/5 -
Reliance Fresh
370.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.630.00 Rs.0.00

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Bru Gold | Premium Freeze Dried Coffee Granules | Experience Intense Coffee Taste | Aromatic Instant Coffee Bottle | 100 gm

Estimated Delivery: 2-3 days
In Stock COD

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