PRISTINE Deccan Gold Medium Roasted Filter Coffee Powder (Coffee-80%, Chicory-20%) 500g

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PRISTINE Deccan Gold Medium Roasted Filter Coffee Powder (Coffee-80%, Chicory-20%) 500g
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich aroma and bold flavor with PRISTINE Deccan Gold Medium Roasted Filter Coffee, expertly crafted for coffee lovers.
  • This premium blend features 80% coffee and 20% chicory, providing a balanced taste with a smooth, slightly bitter finish.
  • Versatile for both filter coffee and espresso, this coffee powder caters to various brewing preferences and enhances your coffee experience.
  • Ideal for those who appreciate a strong, full-bodied coffee, but may be too intense for those preferring milder flavors.

Market-Based Score (India)

66/100 (3.30/5)
Decent
PRISTINE Deccan Gold offers a strong blend and brand appeal in a competitive coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,808
Total / Avg 4.20★ 2,808
Consensus: 4.20★ from 2,808 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and robust flavor profile.
  • Convenient packaging for storage.
  • Good balance of coffee and chicory.

⚠️ What to Watch

  • Some users find it too strong.
  • Chicory content may not appeal to all.
  • Price point considered high by some buyers.
Rs.426.00 Rs.490.00
Best price from Amazon.in Amazon.in
Details
This Deccan Gold Medium Roasted Filter Coffee Powder is a premium blend of 80% coffee and 20% chicory. It has been expertly roasted to bring out the rich aroma and bold flavor that coffee lovers crave.

Key Features: - Medium roast for a balanced flavor - Made with high-quality Arabica and Robusta coffee beans - Chicory adds a smooth and slightly bitter taste - Can be used for both filter coffee and espresso

This coffee powder is perfect for those who enjoy a strong and full-bodied coffee experience. It is ideal for anyone who appreciates the smoothness that chicory adds to their cup of coffee.

Pros: - Rich aroma and bold flavor - Versatile for use in filter coffee or espresso - Chicory adds a unique twist to the taste Cons: - For those who prefer a milder coffee, the bold flavor may be too intense

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The blend of 80% coffee and 20% chicory caters well to local taste preferences. IDC, FMCG News
Brand Strength 20 14 PRISTINE is recognized for quality, enhancing its appeal in a competitive market. BrandZ, Mintel
Category Momentum 20 15 The coffee segment is experiencing strong growth in India due to rising consumer demand. Nielsen, Euromonitor
Price Positioning 20 10 Pricing is competitive but slightly higher than some local brands, affecting accessibility. MarketWatch, Statista
Competition 10 5 The market is crowded with established brands, posing a challenge for new entrants. Nielsen, Euromonitor
Use-case Advantage 5 4 Ideal for home brewing, appealing to coffee enthusiasts looking for convenience. Consumer Reports, FMCG News
Final Market Score 100 66/100 (3.30/5) PRISTINE Deccan Gold offers a strong blend and brand appeal in a competitive coffee market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The blend of 80% coffee and 20% chicory caters well to local taste preferences.
    Sources: IDC, FMCG News
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: PRISTINE is recognized for quality, enhancing its appeal in a competitive market.
    Sources: BrandZ, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee segment is experiencing strong growth in India due to rising consumer demand.
    Sources: Nielsen, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than some local brands, affecting accessibility.
    Sources: MarketWatch, Statista
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: The market is crowded with established brands, posing a challenge for new entrants.
    Sources: Nielsen, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home brewing, appealing to coffee enthusiasts looking for convenience.
    Sources: Consumer Reports, FMCG News
Summary
PRISTINE Deccan Gold offers a strong blend and brand appeal in a competitive coffee market.

Price Comparison

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Amazon.in More Detail

Rs.426.00 Rs.490.00

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PRISTINE Deccan Gold Medium Roasted Filter Coffee Powder (Coffee-80%, Chicory-20%) 500g

Estimated Delivery: 2-3 days
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Rs.426.00 Rs.490.00