IncredaBrew Wellness Instant Coffee Powder 20 Cups Vitamin R

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IncredaBrew Wellness Instant Coffee Powder 20 Cups Vitamin R
Smart Rank ⓘ 65/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious cup of coffee while boosting your wellness with essential vitamins in every sachet.
  • Conveniently packaged in 20 individual sachets, perfect for on-the-go or at-home enjoyment of hot or cold coffee.
  • Versatile preparation allows you to enjoy this instant coffee with milk or black, catering to your personal taste.
  • Ideal for busy individuals seeking a nutritious coffee option that fits seamlessly into their daily routine.

Market-Based Score (India)

66/100 (3.30/5)
Decent
IncredaBrew offers a promising vitamin-rich coffee option but faces strong competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 168
Total / Avg 4.30★ 168
Consensus: 4.30★ from 168 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient single-serve sachets for easy preparation.
  • Rich in vitamins, enhancing nutritional value.
  • Versatile for both hot and cold coffee drinks.

⚠️ What to Watch

  • Flavor may not be strong enough for some coffee lovers.
  • Higher price point compared to regular instant coffee.
  • Some users report issues with dissolving completely.
Rs.349.00 Rs.449.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Serving Size 20 x 2.2g Sachets
Preparation Hot/Cold
Suitable For Milk/Black Coffee
Key Benefits Vitamin Rich
Convenience On-the-go Packaging
Target Audience Health-conscious Individuals
Pros Essential Vitamins
Cons May not suit traditional coffee lovers
Details

IncredaBrew Wellness Instant Coffee Powder is a vitamin-rich diet coffee that is perfect for both hot and cold beverages. With 20 convenient sachets, you can enjoy the benefits of this instant coffee on the go or at home.
Key Features: - Contains essential vitamins for overall wellness - Can be enjoyed hot or cold - Convenient individual sachets for easy preparation - Suitable for milk or black coffee
For whom: This product is perfect for anyone looking to incorporate more vitamins into their daily routine while enjoying a delicious cup of coffee. Whether you prefer hot or cold beverages, this instant coffee is a great choice for busy individuals who want a convenient and nutritious option.
Pros: - Convenient packaging for on-the-go use - Provides essential vitamins for overall wellness - Can be enjoyed in a variety of ways
Cons: - May not suit those who prefer a stronger or more traditional coffee flavor

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Vitamin-rich and versatile for hot or cold coffee appeals to health-conscious consumers. MarketWatch, BusinessToday
Brand Strength 20 10 IncredaBrew is a relatively new brand, lacking strong recognition compared to established players. IDC, Euromonitor
Category Momentum 20 15 The instant coffee segment is growing rapidly in India due to convenience and health trends. Nielsen, Mintel
Price Positioning 20 15 Competitively priced for the instant coffee market, appealing to budget-conscious buyers. Statista, EconomicTimes
Competition 10 2 Strong competition from established brands limits market penetration potential. Nielsen, Mintel
Use-case Advantage 5 4 Convenient sachets cater to on-the-go consumers, enhancing usability. Forbes, BusinessStandard
Final Market Score 100 66/100 (3.30/5) IncredaBrew offers a promising vitamin-rich coffee option but faces strong competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Vitamin-rich and versatile for hot or cold coffee appeals to health-conscious consumers.
    Sources: MarketWatch, BusinessToday
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: IncredaBrew is a relatively new brand, lacking strong recognition compared to established players.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The instant coffee segment is growing rapidly in India due to convenience and health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the instant coffee market, appealing to budget-conscious buyers.
    Sources: Statista, EconomicTimes
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands limits market penetration potential.
    Sources: Nielsen, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient sachets cater to on-the-go consumers, enhancing usability.
    Sources: Forbes, BusinessStandard
Summary
IncredaBrew offers a promising vitamin-rich coffee option but faces strong competition.

Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹399.00
3-5 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹399.00
N/A · ⭐ 4.3/5
-
Big Bazaar
₹399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.2/5 Buy Now
Flipkart
399.00 3-5 days 4.0/5 Buy Now
Reliance Fresh
399.00 N/A 4.3/5 -
Big Bazaar
399.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.349.00 Rs.449.00

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IncredaBrew Wellness Instant Coffee Powder - 20 Cups, Vitamin Rich Diet Coffee for Hot/Cold Coffee, Milk/Black Coffee | 20 x 2.2g Instant Coffee Sachets

Estimated Delivery: 2-3 days
In Stock COD

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Rs.349.00 Rs.449.00