Bru Gold | Premium Freeze Dried Coffee Granules | Experience Intense Coffee Taste | Aromatic Instant Coffee Bottle | 100 gm

0 reviews

Smart Rank ⓘ 74/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich and intense flavor of Bru Gold, perfect for coffee lovers who crave a strong coffee experience.
Conveniently prepared, these premium freeze dried coffee granules offer an aromatic taste without compromising quality.
Each 100 gm bottle delivers a flavorful coffee experience, making it a great value for those who appreciate quality instant coffee.
Ideal for those who enjoy a robust coffee flavor, Bru Gold is perfect for quick preparation without sacrificing taste.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Bru Gold offers a premium instant coffee experience, appealing to quality-conscious consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	2,820
Total / Avg	4.30★	2,820

Consensus: 4.30★ from 2,820 total reviews

Rs.630.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Coffee
Type	Freeze Dried
Taste	Intense
Size	100 gm
Pros	Rich and intense coffee taste
Pros	Convenient and easy to prepare
Pros	Aromatic and flavorful
Cons	Limited quantity in each bottle
Cons	Taste may be too strong for some

Details

Key Features: - Premium freeze dried coffee granules - Intense coffee taste - Aromatic instant coffee bottle - 100 gm size
For whom: Ideal for coffee lovers who appreciate a strong and rich coffee flavor, and enjoy the convenience of instant coffee without compromising on taste.
Pros: - Rich and intense coffee taste - Convenient and easy to prepare - Aromatic and flavorful - Good value for money
Cons: - Limited quantity in each bottle - Some may find the taste too strong if they prefer a milder coffee flavor

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Premium freeze-dried granules cater to the rising demand for high-quality instant coffee among consumers.	Euromonitor, Statista
Brand Strength	20	14	Bru is a well-established brand in India, known for quality and taste in the coffee market.	Brand Equity, Nielsen
Category Momentum	20	15	The coffee segment is growing rapidly in India, driven by increasing consumer preference for premium products.	Nielsen, Mintel
Price Positioning	20	10	The pricing is competitive but slightly higher than regular instant coffee, appealing to premium buyers.	Market Research, Retail Insight
Competition	10	5	The market has strong competitors, but Bru Gold's unique features help it stand out.	IDC, Mintel
Use-case Advantage	5	4	Convenient packaging and instant preparation make it suitable for busy lifestyles, enhancing its appeal.	Consumer Reports, MarketWatch
Final Market Score	100	66/100 (3.30/5)	Bru Gold offers a premium instant coffee experience, appealing to quality-conscious consumers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Premium freeze-dried granules cater to the rising demand for high-quality instant coffee among consumers.

Sources: Euromonitor, Statista
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Bru is a well-established brand in India, known for quality and taste in the coffee market.

Sources: Brand Equity, Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The coffee segment is growing rapidly in India, driven by increasing consumer preference for premium products.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: The pricing is competitive but slightly higher than regular instant coffee, appealing to premium buyers.

Sources: Market Research, Retail Insight
Competition 5/10

Weight: 10

Contribution: 5

Rationale: The market has strong competitors, but Bru Gold's unique features help it stand out.

Sources: IDC, Mintel
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Convenient packaging and instant preparation make it suitable for busy lifestyles, enhancing its appeal.

Sources: Consumer Reports, MarketWatch

Summary

Bru Gold offers a premium instant coffee experience, appealing to quality-conscious consumers.

Where to Buy

Amazon India

₹375.00

2-3 days · ⭐ 4.5/5

Buy

Flipkart

₹375.00

2-4 days · ⭐ 4.3/5

Buy

Big Bazaar

₹380.00

N/A · ⭐ 4/5

Reliance Fresh

₹370.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	375.00	2-3 days	4.5/5	Buy Now
Flipkart	375.00	2-4 days	4.3/5	Buy Now
Big Bazaar	380.00	N/A	4/5	-
Reliance Fresh	370.00	N/A	4.2/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Bru Gold \| Premium Freeze Dried Coffee Granules \| Experience Intense Coffee Taste \| Aromatic Instant Coffee Bottle \| 100 gm Estimated Delivery: 2-3 days In Stock	Rs.630.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Bru Gold \| Premium Freeze Dried Coffee Granules \| Experience Intense Coffee Taste \| Aromatic Instant Coffee Bottle \| 100 gm Estimated Delivery: 2-3 days In Stock COD