Tang Orange Instant Drink Mix 500 g

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Tang Orange Instant Drink Mix 500 g
Smart Rank ⓘ 82/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a refreshing orange-flavored drink in seconds with Tang Orange Instant Drink Mix, perfect for any time of day.
  • Quick and easy preparation allows you to mix Tang with water for a tasty beverage, whether cold or hot.
  • Rich in Vitamin C, this drink mix is a healthier alternative to sugary sodas, satisfying your cravings without guilt.
  • Ideal for all ages, Tang can be enjoyed at home, work, or on-the-go, making it a versatile choice for everyone.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Tang Orange Instant Drink Mix is a strong contender in the growing Indian beverage market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 5,405
Total / Avg 4.30★ 5,405
Consensus: 4.30★ from 5,405 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and easy to prepare.
  • Refreshing taste with a strong orange flavor.
  • Cost-effective for large quantities.

⚠️ What to Watch

  • Contains artificial flavors and sweeteners.
  • May be too sweet for some consumers.
  • Packaging can be prone to spills.
Rs.153.00 Rs.170.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Flavor Orange
Weight 500 g
Preparation Instant
Vitamin C Yes
Serving Temperature Cold or Hot
Pros Convenient, Refreshing
Cons Artificial taste, Gritty texture
Details
Tang Orange Instant Drink Mix is a refreshing and convenient way to enjoy a delicious orange-flavored drink in seconds. Simply mix with water and you have a tasty beverage ready to enjoy.

Key features of Tang Orange Instant Drink Mix include its vibrant orange flavor, quick and easy preparation, and its versatility in being enjoyed cold or hot.

This product is perfect for individuals of all ages who enjoy a fruity and refreshing drink at any time of the day. It can be enjoyed at home, at work, or on-the-go.

Pros: Tang Orange Instant Drink Mix is a convenient way to quickly satisfy your craving for a flavorful drink. It is also a great source of Vitamin C, making it a healthier alternative to sugary sodas. Cons: Some may find the taste too artificial or sweet for their liking. Additionally, the mix may not dissolve completely in cold water, leaving behind a gritty texture.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's instant mix format and family-friendly appeal align well with consumer needs. Market Research, Consumer Insights
Brand Strength 20 18 Tang is a well-established brand in India, known for its quality and flavor variety. Nielsen, Brand Equity
Category Momentum 20 15 The beverage category is growing rapidly in India, driven by convenience and taste preferences. Nielsen, Mintel
Price Positioning 20 15 Tang is competitively priced, making it accessible to a broad audience in the Indian market. Retail Analysis, Economic Times
Competition 10 8 While competition exists, Tang's brand loyalty and unique flavor set it apart. Market Share Reports, Industry Analysis
Use-case Advantage 5 4 Ideal for quick preparation, it caters to busy families looking for easy beverage options. Consumer Surveys
Final Market Score 100 80/100 (4.00/5) Tang Orange Instant Drink Mix is a strong contender in the growing Indian beverage market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's instant mix format and family-friendly appeal align well with consumer needs.
    Sources: Market Research, Consumer Insights
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Tang is a well-established brand in India, known for its quality and flavor variety.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The beverage category is growing rapidly in India, driven by convenience and taste preferences.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Tang is competitively priced, making it accessible to a broad audience in the Indian market.
    Sources: Retail Analysis, Economic Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition exists, Tang's brand loyalty and unique flavor set it apart.
    Sources: Market Share Reports, Industry Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, it caters to busy families looking for easy beverage options.
    Sources: Consumer Surveys
Summary
Tang Orange Instant Drink Mix is a strong contender in the growing Indian beverage market.

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Rs.153.00 Rs.170.00

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Tang Orange Instant Drink Mix, 500 g

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Rs.153.00 Rs.170.00