BLUE TEA Butterfly Pea Flower Tea 30 Tea Bags Plant Based SU

0 reviews
BLUE TEA Butterfly Pea Flower Tea 30 Tea Bags Plant Based SU
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the soothing flavor of BLUE TEA, made from butterfly pea flowers, offering a delicious and calming herbal experience.
  • Packed with antioxidants, this caffeine-free tea supports your health and wellness while providing a natural detox option.
  • Conveniently packaged in a zipper pouch with 30 tea bags, making it easy to brew your favorite cup anytime, hot or cold.
  • A perfect gift for tea lovers, the beautifully designed pouch enhances any gift and introduces them to unique flower-based blends.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aparajita's BLUE TEA offers health benefits but faces strong competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 5,203
Total / Avg 4.00★ 5,203
Consensus: 4.00★ from 5,203 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich in antioxidants and beneficial for health.
  • Caffeine-free, making it suitable for all-day consumption.
  • Pleasant floral flavor and vibrant blue color.

⚠️ What to Watch

  • Some users find the taste too mild or bland.
  • Packaging may not be resealable or durable.
  • Limited information on sourcing and quality of ingredients.
Rs.369.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Herbal Tea
Key Ingredients Butterfly Pea Flowers, Aparajita, Shankhpushpi
Caffeine Caffeine Free
Packaging Zipper Pouch
Tea Bags 30
Health Benefits Super Antioxidant, Detox
Flavor Delicious and Soothing
Gift Option Yes
Details
Pouch - Gift Pack

Key Features: - Made from butterfly pea flowers, known for their super antioxidant properties - Contains Aparajita and Shankhpushpi for added health benefits - Herbal tea that is caffeine-free - Comes in a convenient zipper pouch with 30 tea bags - Great as a detox tea or as a gift pack for tea lovers

For Whom: - Those looking for a natural way to boost their antioxidant intake - People who enjoy herbal teas and are looking for a caffeine-free option - Anyone interested in detoxing their body with a soothing tea - Tea lovers who appreciate unique flower-based blends

Pros: - Delicious and soothing flavor - Packed with antioxidants - Easy to brew with convenient tea bags - Beautiful packaging makes it a great gift option - Can be enjoyed hot or cold

Cons: - Some may find the flavor too mild - Packaging may not be eco-friendly

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's health benefits and caffeine-free nature align well with consumer preferences. MarketResearch, Statista
Brand Strength 20 10 Aparajita is recognized but not a market leader in herbal teas. IDC, Euromonitor
Category Momentum 20 15 The herbal tea segment is growing rapidly in India due to health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium herbal teas, appealing to health-conscious buyers. RetailAnalysis, IBEF
Competition 10 3 The market has strong competitors in the herbal tea space, impacting visibility. MarketWatch, BusinessToday
Use-case Advantage 5 3 Ideal for health enthusiasts but may not appeal to all tea drinkers. ConsumerInsights, Kantar
Final Market Score 100 66/100 (3.30/5) Aparajita's BLUE TEA offers health benefits but faces strong competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's health benefits and caffeine-free nature align well with consumer preferences.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aparajita is recognized but not a market leader in herbal teas.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The herbal tea segment is growing rapidly in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium herbal teas, appealing to health-conscious buyers.
    Sources: RetailAnalysis, IBEF
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has strong competitors in the herbal tea space, impacting visibility.
    Sources: MarketWatch, BusinessToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health enthusiasts but may not appeal to all tea drinkers.
    Sources: ConsumerInsights, Kantar
Summary
Aparajita's BLUE TEA offers health benefits but faces strong competition in a growing market.

Where to Buy

Amazon India
₹599.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹649.00
3-5 days · ⭐ 4.0/5
Buy
Fabindia
₹699.00
N/A · ⭐ 4.3/5
-
Nature's Basket
₹599.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
599.00 2-4 days 4.2/5 Buy Now
Flipkart
649.00 3-5 days 4.0/5 Buy Now
Fabindia
699.00 N/A 4.3/5 -
Nature's Basket
599.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.369.00 Rs.499.00

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BLUE TEA - Butterfly Pea Flower Tea - 30 Tea Bags - Plant Based | SUPER ANTIOXIDANT | Aparajita - Shankhpushpi | Flower Based - Herbal Tea - Caffeine Free - Detox Tea | Zipper

Estimated Delivery: 2-3 days
In Stock COD

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Rs.369.00 Rs.499.00