Cafe DESIRE I DRINK SUCCESS Instant Tea Premix | Cardamom Flavour | Taste As Home | 3 in 1 Premix Chai | Manually Prepare Powder for All Coffee Vending Machines | 1 Kg

0 reviews
Smart Rank ⓘ 67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of home-made tea with Cafe DESIRE's Instant Tea Premix, featuring a delightful cardamom flavor.
  • Convenient 3 in 1 premix chai includes tea, sugar, and milk powder, making preparation quick and hassle-free.
  • Ideal for offices, homes, cafes, and restaurants, this 1 kg pack is perfect for serving delicious tea to many.
  • Compatible with all coffee vending machines, this premix offers versatility for any setting, ensuring a great cup every time.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Cafe DESIRE offers a solid instant tea option but faces stiff competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 351
Total / Avg 4.00★ 351
Consensus: 4.00★ from 351 total reviews
Rs.592.00 Rs.609.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Tea Premix
Flavor Cardamom
Type 3 in 1 Premix Chai
Pack Size 1 Kg
Preparation Manually for coffee vending machines
Ideal For Offices, homes, cafes, restaurants
Pros Convenient, authentic taste, suitable for commercial use
Cons Strong cardamom flavor, not suitable for plain tea lovers
Details

Key Features: - Instant tea premix with cardamom flavor - 3 in 1 premix chai (tea, sugar, milk powder) - Can be manually prepared for all coffee vending machines - Comes in a 1 kg pack
For whom: Ideal for offices, homes, cafes, and restaurants looking for a quick and convenient way to prepare a delicious cup of tea.
Pros: - Convenient and easy to prepare - Authentic taste of home-made tea - Can be used in all coffee vending machines - Comes in a large 1 kg pack, suitable for commercial use
Cons: - Some may find the cardamom flavor too strong - May not be suitable for those who prefer plain tea without added flavors.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 3 in 1 premix and compatibility with vending machines cater well to consumer needs. Consumer Reports, Retail Insights
Brand Strength 20 10 Cafe DESIRE is recognized but not a market leader in the instant tea category. Brand Equity, Market Research
Category Momentum 20 15 The instant tea segment is growing rapidly in India due to convenience and taste. Nielsen, Mintel
Price Positioning 20 12 Pricing is competitive but slightly higher than some local brands in the market. Market Watch, Economic Times
Competition 10 7 Strong competition from established brands in the instant tea market affects positioning. Market Share Reports, Business Standard
Use-case Advantage 5 4 Ideal for quick preparation, but limited to specific use cases like vending machines. Industry Analysis, Trade Journals
Final Market Score 100 66/100 (3.30/5) Cafe DESIRE offers a solid instant tea option but faces stiff competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: 3 in 1 premix and compatibility with vending machines cater well to consumer needs.
    Sources: Consumer Reports, Retail Insights
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Cafe DESIRE is recognized but not a market leader in the instant tea category.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The instant tea segment is growing rapidly in India due to convenience and taste.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but slightly higher than some local brands in the market.
    Sources: Market Watch, Economic Times
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands in the instant tea market affects positioning.
    Sources: Market Share Reports, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, but limited to specific use cases like vending machines.
    Sources: Industry Analysis, Trade Journals
Summary
Cafe DESIRE offers a solid instant tea option but faces stiff competition in a growing market.

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Cafe DESIRE I DRINK SUCCESS Instant Tea Premix | Cardamom Flavour | Taste As Home | 3 in 1 Premix Chai | Manually Prepare Powder for All Coffee Vending Machines | 1 Kg
Rs.609.00
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Where to Buy

Amazon India
₹599.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹649.00
3-5 days · ⭐ 4.0/5
Buy
Reliance Digital
₹599.00
N/A · ⭐ 4.3/5
-
Big Bazaar
₹649.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
599.00 2-3 days 4.2/5 Buy Now
Flipkart
649.00 3-5 days 4.0/5 Buy Now
Reliance Digital
599.00 N/A 4.3/5 -
Big Bazaar
649.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.592.00 Rs.609.00

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Cafe DESIRE I DRINK SUCCESS Instant Tea Premix | Cardamom Flavour | Taste As Home | 3 in 1 Premix Chai | Manually Prepare Powder for All Coffee Vending Machines | 1 Kg

Estimated Delivery: 2-3 days
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Best price
Rs.592.00 Rs.609.00