ZM Zayn Myza Blink It Mascara 12hr Lasting Smudge Proof Water Resistant Formula I 3 in 1 Curling Lengthening Volumizing Mascara I Cruelty Paraben Free 6 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy long-lasting beauty with ZM Zayn Myza Blink It Mascara, designed to last up to 12 hours without smudging or running.
  • Experience the benefits of a 3 in 1 formula that curls, lengthens, and volumizes your lashes for a stunning look.
  • Feel good about your makeup choice with a cruelty-free and paraben-free mascara that cares for your lashes and the environment.
  • The compact 6 ml size is perfect for on-the-go touch-ups, ensuring your lashes look fresh and fabulous anytime, anywhere.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Competitively priced mascara with strong brand loyalty and versatile features.
Rs.236.76 Rs.399.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Model B098L4Y428
Price 399.0000
Size 6 ml
Features 3 in 1: curling, lengthening, volumizing
Formula Smudge-proof, water-resistant
Cruelty-Free Yes
Paraben-Free Yes
Duration Up to 12 hours
Details

ZM Zayn Myza Blink It Mascara 12hr Lasting Smudge Proof Water Resistant Formula I 3 in 1 Curling Lengthening Volumizing Mascara I Cruelty Paraben Free 6 ml



The ZM Zayn Myza Blink It Mascara is a high-quality mascara that is designed to last for up to 12 hours. Its smudge-proof and water-resistant formula ensures that your lashes stay looking fresh all day long.

Key Features: - 3 in 1 mascara: curling, lengthening, and volumizing - Cruelty-free and paraben-free formula - Comes in a convenient 6 ml size

For whom: This mascara is perfect for anyone looking for a long-lasting and high-performing mascara. Whether you want to curl, lengthen, or volumize your lashes, this product has you covered.

Pros: - Lasts up to 12 hours - Smudge-proof and water-resistant - Cruelty-free and paraben-free formula

Cons: - The 6 ml size may run out quickly for daily use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers 3-in-1 features with long-lasting and smudge-proof formula. Vogue
Brand Strength 20 18 Established brand with loyal customer base. Brand Equity
Category Momentum 20 15 Growing demand for mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail Today
Competition 10 8 Facing strong competition from other popular mascara brands. Cosmopolitan
Use-case Advantage 5 5 Provides curling, lengthening, and volumizing benefits in one product. Elle
Final Market Score 100 76/100 (3.80/5) Competitively priced mascara with strong brand loyalty and versatile features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers 3-in-1 features with long-lasting and smudge-proof formula.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other popular mascara brands.
    Sources: Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides curling, lengthening, and volumizing benefits in one product.
    Sources: Elle
Summary
Competitively priced mascara with strong brand loyalty and versatile features.

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Price Comparison

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Rs.236.76 Rs.399.00

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ZM Zayn Myza Blink It Mascara 12hr Lasting Smudge Proof Water Resistant Formula I 3 in 1 Curling Lengthening Volumizing Mascara I Cruelty Paraben Free 6 ml

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Best price
Rs.236.76 Rs.399.00