Yerose Abbott Selsun Selsun Daily Anti Dandruff Shampoo 240ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a growing market, but price competitiveness could be improved.
Rs.640.00 Rs.842.00
Best price from Amazon.in Amazon.in
Key Features
Category Shampoo
Volume 240ml
Key Ingredient Selenium Sulfide
Usage Daily
Benefits Treats and prevents dandruff
Pros Clinically proven to reduce dandruff
Cons May cause dryness with frequent use
Details

Yerose Abbott Selsun Selsun Daily Anti Dandruff Shampoo 240ml

Yerose Abbott Selsun Daily Anti Dandruff Shampoo is a specialized formula designed to effectively treat and prevent dandruff for healthy and beautiful hair.

Key Features:
- Contains Selenium Sulfide to fight dandruff-causing fungus
- Gentle on the scalp and hair
- Helps to soothe itching and flaking
- Suitable for daily use
For whom:
This shampoo is suitable for individuals with dandruff-prone scalp looking for an effective solution to manage their condition.

Pros:
- Clinically proven to reduce dandruff
- Leaves hair feeling clean and refreshed
- Helps to improve scalp health over time
Cons:
- May not be suitable for individuals with sensitive skin or scalp
- Some users may experience dryness with frequent use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Selsun Daily is well-suited for Indian consumers' needs. GfK
Brand Strength 20 18 Yerose Abbott is a trusted brand in India. Brandwatch
Category Momentum 20 15 Strong growth in shampoo market in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 8 Facing moderate competition from other anti-dandruff shampoos. Kantar
Use-case Advantage 5 5 Addresses common dandruff issues faced by Indian consumers. AC Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a growing market, but price competitiveness could be improved.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Selsun Daily is well-suited for Indian consumers' needs.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Yerose Abbott is a trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in shampoo market in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other anti-dandruff shampoos.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common dandruff issues faced by Indian consumers.
    Sources: AC Nielsen
Summary
Strong brand and product fit in a growing market, but price competitiveness could be improved.

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Yerose Abbott Selsun Selsun Daily Anti Dandruff Shampoo 240ml

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Rs.640.00 Rs.842.00