Wet n Wild Max Volume Plus Mascara Volumizing Mascara Antioxidant Formula with Macadamia Nut Jojoba and Olive Oils Enriched with D Panthenol Non Clumping Effect Amp D Black 8ml

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Achieve stunning volume with Wet n Wild Max Volume Plus Mascara, enriched with nourishing oils for healthier, conditioned lashes.
  • Enjoy a non-clumping formula that delivers deep black color for maximum impact, perfect for enhancing your eye makeup look.
  • Formulated with antioxidant ingredients and D Panthenol, this mascara adds moisture and conditioning to keep your lashes looking their best.
  • Ideal for those with dry or brittle lashes, this long-lasting mascara provides volume while caring for lash health.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned volumizing mascara with competitive pricing in a growing market.
Rs.247.69 Rs.675.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Mascara
Volume 8ml
Formula Antioxidant
Key Ingredients Macadamia Nut Oil, Jojoba Oil, Olive Oil, D Panthenol
Effect Volumizing, Non-Clumping
Color Deep Black
Pros Volumizing, Long-lasting, Nourishing
Cons Difficult to remove for sensitive eyes
Details

Wet n Wild Max Volume Plus Mascara Volumizing Mascara Antioxidant Formula with Macadamia Nut Jojoba and Olive Oils Enriched with D Panthenol Non Clumping Effect Amp D Black 8ml

This Wet n Wild Max Volume Plus Mascara is a volumizing mascara with an antioxidant formula. It contains macadamia nut, jojoba, and olive oils to nourish and condition lashes.

Key features of this mascara include its non-clumping effect and the addition of D Panthenol for added moisture and conditioning. It also has a deep black color for maximum impact.

This mascara is suitable for anyone looking to add volume and thickness to their lashes. The nourishing oils in the formula make it a good option for those with dry or brittle lashes.

Pros of this mascara include its volumizing effect, long-lasting formula, and the added benefits of the antioxidant ingredients. However, some users may find that it can be difficult to remove, especially if they have sensitive eyes.

Overall, the Wet n Wild Max Volume Plus Mascara is a great option for those looking to enhance their lashes with a volumizing formula that also cares for their lash health.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich formula with oils and D Panthenol meets Indian consumers' preferences for nourishing mascaras. Kantar
Brand Strength 20 15 Wet n Wild is a recognized brand in the Indian cosmetics market. Euromonitor
Category Momentum 20 10 Growing demand for volumizing mascaras in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar volumizing mascaras in India. GfK
Competition 10 6 Facing moderate competition from other volumizing mascaras in the Indian market. Kantar
Use-case Advantage 5 5 Provides volume without clumping, meeting the needs of Indian consumers seeking natural-looking lashes. Euromonitor
Final Market Score 100 66/100 (3.30/5) Well-positioned volumizing mascara with competitive pricing in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich formula with oils and D Panthenol meets Indian consumers' preferences for nourishing mascaras.
    Sources: Kantar
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Wet n Wild is a recognized brand in the Indian cosmetics market.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for volumizing mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar volumizing mascaras in India.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other volumizing mascaras in the Indian market.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides volume without clumping, meeting the needs of Indian consumers seeking natural-looking lashes.
    Sources: Euromonitor
Summary
Well-positioned volumizing mascara with competitive pricing in a growing market.

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Price Comparison

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Rs.247.69 Rs.675.00

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Wet n Wild Max Volume Plus Mascara Volumizing Mascara Antioxidant Formula with Macadamia Nut Jojoba and Olive Oils Enriched with D Panthenol Non Clumping Effect Amp D Black 8ml

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Best price
Rs.247.69 Rs.675.00