Wella Professionals Sp System Professional Keratin Protect Shampoo 1000ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gently cleanses and protects keratin-treated hair, ensuring the longevity of your treatment results.
  • Formulated to strengthen hair while maintaining its natural oils, promoting healthy, vibrant hair.
  • Ideal for daily use, this shampoo keeps hair smooth, shiny, and frizz-free for all hair types.
  • Experience soft, manageable hair with added shine, thanks to the professional-grade formula of this shampoo.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing premium hair care segment in India.
Rs.2,850.00 Rs.3,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Shampoo
Volume 1000ml
Price 3000.0000
Key Features Strengthens and protects hair
Cleansing Gentle cleansing without stripping oils
Suitability For keratin-treated hair and all hair types
Daily Use Yes
Pros Prolongs keratin treatment effects
Cons Higher price point
Details

Wella Professionals Sp System Professional Keratin Protect Shampoo 1000ml

About Product: Wella Professionals SP System Professional Keratin Protect Shampoo is a professional-grade shampoo designed to gently cleanse and protect keratin-treated hair. This formula helps to maintain the integrity of the hair structure and prolong the effects of keratin treatments.

Key Features: - Formulated with a blend of ingredients that help to strengthen and protect the hair - Provides gentle cleansing without stripping the hair of its natural oils - Helps to keep keratin-treated hair smooth, shiny, and frizz-free - Suitable for daily use

For Whom: This shampoo is ideal for individuals with keratin-treated hair who want to maintain the results of their treatment and keep their hair healthy and strong. It is also suitable for all hair types looking for a gentle and effective cleansing shampoo.

Pros: - Helps to prolong the effects of keratin treatments - Leaves hair feeling soft, smooth, and manageable - Adds shine and vibrancy to the hair - Gentle formula that is safe for daily use

Cons: - Some users may find the price to be on the higher side - May not be as effective for those with severely damaged hair

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Keratin Protect formula aligns with current trend towards hair strengthening shampoos. Euromonitor
Brand Strength 20 18 Wella Professionals is a well-established brand known for quality hair care products. Brandwatch
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 15 Competitively priced for a premium salon brand in the Indian market. Retail360
Competition 10 5 Facing competition from other premium salon brands offering similar keratin-based shampoos. HaircareToday
Use-case Advantage 5 3 Suitable for regular use by individuals seeking professional hair care results. BeautyInsider
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing premium hair care segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Keratin Protect formula aligns with current trend towards hair strengthening shampoos.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Wella Professionals is a well-established brand known for quality hair care products.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for a premium salon brand in the Indian market.
    Sources: Retail360
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from other premium salon brands offering similar keratin-based shampoos.
    Sources: HaircareToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Suitable for regular use by individuals seeking professional hair care results.
    Sources: BeautyInsider
Summary
Strong brand and product fit in growing premium hair care segment in India.

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Wella Professionals Sp System Professional Keratin Protect Shampoo 1000ml

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Rs.2,850.00 Rs.3,000.00