Swiss Beauty Precision Thickening Long Lash Deep Black Mascara 10mL

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your lashes with Swiss Beauty Precision Thickening Long Lash Mascara, designed to add volume and length for a stunning look.
  • Experience a dramatic eye effect with the deep black formula that makes your lashes pop and complements any makeup style.
  • Enjoy easy application with the precision applicator, ensuring every lash is coated for a flawless finish without clumping.
  • Benefit from a long-lasting formula that stays put all day, perfect for those who want their eye makeup to last from morning to night.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned mascara with strong brand and feature fit.
Rs.294.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Model B07NYFP266
Price 299.00
Volume 10mL
Color Deep Black
Applicator Precision
Formula Long-lasting
Pros Adds volume and length
Cons May clump if too much is applied
Details

Swiss Beauty Precision Thickening Long Lash Deep Black Mascara 10mL

Swiss Beauty Precision Thickening Long Lash Deep Black Mascara is a high-quality mascara that helps to add volume and length to your lashes. Its deep black formula gives a dramatic look to your eyes, making them pop.

Key Features: - Adds volume and length to lashes - Deep black formula for a dramatic look - Precision applicator for easy application - Long-lasting formula that stays put all day

For whom: This mascara is perfect for anyone looking to enhance their natural lashes and add drama to their eye makeup look. It is suitable for all skin types and is gentle on the eyes.

Pros: - Adds volume and length to lashes - Deep black color for a dramatic look - Long-lasting formula - Precision applicator for easy application

Cons: - May clump if too much product is applied - Some users may find the formula slightly drying

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers desired features for Indian consumers. Vogue
Brand Strength 20 18 Strong brand reputation and recognition in India. Brand Equity
Category Momentum 20 15 Growing demand for mascaras in Indian market. Mintel
Price Positioning 20 15 Competitive pricing compared to similar products. Retail360
Competition 10 5 Facing moderate competition in the Indian market. Business Today
Use-case Advantage 5 3 Addresses specific needs of Indian consumers. Elle
Final Market Score 100 76/100 (3.80/5) Well-positioned mascara with strong brand and feature fit.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers desired features for Indian consumers.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and recognition in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for mascaras in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitive pricing compared to similar products.
    Sources: Retail360
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing moderate competition in the Indian market.
    Sources: Business Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses specific needs of Indian consumers.
    Sources: Elle
Summary
Well-positioned mascara with strong brand and feature fit.

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Swiss Beauty Precision Thickening Long Lash Deep Black Mascara 10mL

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Rs.294.00 Rs.299.00