SugarBoo Curls Cleansing Shampoo 200ml for Dry Frizzy Wavy Curly Hair Vegan CG Friendly No Parabens Sulphates Other Nasties

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Designed for dry, frizzy, wavy, and curly hair, this shampoo cleanses gently without stripping moisture, leaving your locks refreshed.
  • Vegan and cruelty-free, this shampoo aligns with your values while providing effective cleansing for your unique hair type.
  • The CG Friendly formula enhances and defines natural curls, making it a great choice for those embracing their wavy or curly hair.
  • Free from parabens, sulphates, and harsh chemicals, this gentle shampoo is suitable for sensitive scalps, ensuring a comfortable cleansing experience.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong product positioning with competitive pricing in a growing market segment.
Rs.475.00 Rs.599.00
Best price from Amazon.in Amazon.in
Key Features
Category Cleansing Shampoo
Volume 200ml
Hair Type Dry, Frizzy, Wavy, Curly
Vegan Yes
Cruelty-Free Yes
CG Friendly Yes
Parabens No
Sulphates No
Harsh Chemicals No
Pros Cleans without drying, Enhances curls, Gentle formula
Cons May not lather as much
Details

SugarBoo Curls Cleansing Shampoo 200ml for Dry Frizzy Wavy Curly Hair Vegan CG Friendly No Parabens Sulphates Other Nasties



Key Features: - Specifically designed for dry, frizzy, wavy, and curly hair types - Vegan and cruelty-free - CG (Curly Girl) Friendly formula - Free from parabens, sulphates, and other harsh chemicals

For whom: This cleansing shampoo is perfect for those with dry, frizzy, wavy, and curly hair looking for a gentle yet effective way to cleanse their locks without stripping them of moisture.

Pros: - Leaves hair feeling clean and refreshed without drying it out - Helps to define and enhance natural curls - Gentle formula suitable for sensitive scalps

Cons: - May not lather as much as traditional shampoos due to its gentle formula

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair. Nielsen
Brand Strength 20 18 Established brand with a loyal customer base in the hair care segment. Euromonitor
Category Momentum 20 15 Growing demand for specialized hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Kantar
Competition 10 8 Facing moderate competition from other brands offering similar hair care solutions. IRI
Use-case Advantage 5 5 Offers vegan and CG-friendly formula, meeting the rising demand for natural products. GfK
Final Market Score 100 76/100 (3.80/5) Strong product positioning with competitive pricing in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in the hair care segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for specialized hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brands offering similar hair care solutions.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers vegan and CG-friendly formula, meeting the rising demand for natural products.
    Sources: GfK
Summary
Strong product positioning with competitive pricing in a growing market segment.

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SugarBoo Curls Cleansing Shampoo 200ml for Dry Frizzy Wavy Curly Hair Vegan CG Friendly No Parabens Sulphates Other Nasties

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Best price
Rs.475.00 Rs.599.00