Seren Extra Mild Shampoo 200ml Pack of 2

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gentle and nourishing shampoo for sensitive scalp or hair
  • Mild formula cleanses without stripping natural oils
  • Enriched with aloe vera and coconut oil for hydration
  • Suitable for daily use by men and women

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned mild shampoo with strong brand in a competitive market
Rs.504.00 Rs.560.00
Best price from Amazon.in Amazon.in
Key Features
Category Shampoo
Volume 200ml
Pack Pack of 2
Formula Mild and gentle
Key Ingredients Aloe vera, Coconut oil
Usage Daily use
Suitability Sensitive scalp, All hair types
Pros Gentle formula, Nourishing ingredients
Cons May not lather well, Aesthetics of packaging
Details

Seren Extra Mild Shampoo 200ml Pack of 2

Seren Extra Mild Shampoo is a gentle and nourishing shampoo designed for those with sensitive scalp or hair. It is free from harsh chemicals and fragrance, making it suitable for daily use without causing any irritation.

Key features of Seren Extra Mild Shampoo include its mild formula that cleanses the hair without stripping it of its natural oils, leaving hair soft and manageable. It is also enriched with nourishing ingredients like aloe vera and coconut oil to help hydrate and strengthen the hair.

This shampoo is perfect for individuals with sensitive scalp or hair, as well as those who prefer a gentle and mild shampoo for their daily hair care routine. It is safe for all hair types and can be used by both men and women.

Pros: - Gentle and mild formula - Enriched with nourishing ingredients - Suitable for daily use Cons: - May not lather as much as other shampoos - Some may find the packaging to be lacking in aesthetics

Overall, Seren Extra Mild Shampoo is a great option for those looking for a gentle and nourishing shampoo that is safe for sensitive scalp and hair. Its mild formula and nourishing ingredients make it a great choice for daily use.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Suits Indian consumers' preference for mild hair care products AC Nielsen, Kantar
Brand Strength 20 18 Established brand with loyal customer base Brand Equity, Nielsen
Category Momentum 20 15 Growing demand for mild shampoos in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced for value-conscious Indian consumers Retail360, IRI
Competition 10 8 Facing strong competition from similar mild shampoo brands Brand Equity, Mintel
Use-case Advantage 5 5 Convenient pack size for regular use Euromonitor
Final Market Score 100 76/100 (3.80/5) Well-positioned mild shampoo with strong brand in a competitive market
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Suits Indian consumers' preference for mild hair care products
    Sources: AC Nielsen, Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base
    Sources: Brand Equity, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for mild shampoos in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for value-conscious Indian consumers
    Sources: Retail360, IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from similar mild shampoo brands
    Sources: Brand Equity, Mintel
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient pack size for regular use
    Sources: Euromonitor
Summary
Well-positioned mild shampoo with strong brand in a competitive market

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Seren Extra Mild Shampoo 200ml Pack of 2

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Rs.504.00 Rs.560.00