Parachute Advansed Ayurvedic Coconut Hair Oil With Neem Amla Bhringraj 22 Natural Herbs Reduces Dandruff Thinning Prevents Hairfall 190ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Reduces dandruff and itching for a healthier scalp
  • Prevents hair thinning and breakage for stronger hair
  • Nourishes scalp and promotes healthy hair growth
  • Made with natural ingredients, suitable for all hair types

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position this product well in the Indian ayurvedic hair oil market.
Rs.149.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Volume 190ml
Key Ingredients Neem, Amla, Bhringraj
Benefits Reduces dandruff, Prevents hair thinning, Nourishes scalp
Formulation Natural ingredients
Fragrance Herbal
Texture Lightweight, Non-greasy
Suitability All hair types
Details

Parachute Advansed Ayurvedic Coconut Hair Oil With Neem Amla Bhringraj 22 Natural Herbs Reduces Dandruff Thinning Prevents Hairfall 190ml

Parachute Advansed Ayurvedic Coconut Hair Oil is a blend of 22 natural herbs including Neem, Amla, and Bhringraj, known for their hair strengthening properties.

Key Features: - Reduces dandruff and itching - Prevents hair thinning and breakage - Nourishes the scalp and promotes healthy hair growth - Contains no mineral oil or artificial colors

For whom: This hair oil is suitable for all hair types, especially those dealing with dandruff, hair fall, and thinning.

Pros: - Made with natural ingredients - Pleasant herbal fragrance - Lightweight and non-greasy formula - Effective in reducing scalp irritations

Cons: - Some users may find the scent too strong - Results may vary for individuals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Wide range of natural ingredients targeting common hair issues in India. Euromonitor
Brand Strength 20 18 Parachute is a well-established and trusted brand in India. Brandwatch
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar ayurvedic hair oils in India. AC Nielsen
Competition 10 8 Facing competition from other established ayurvedic hair oil brands in India. Kantar
Use-case Advantage 5 5 Addresses key concerns like dandruff, thinning, and hair fall. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position this product well in the Indian ayurvedic hair oil market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Wide range of natural ingredients targeting common hair issues in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Parachute is a well-established and trusted brand in India.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar ayurvedic hair oils in India.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established ayurvedic hair oil brands in India.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses key concerns like dandruff, thinning, and hair fall.
    Sources: GfK
Summary
Strong brand and feature fit position this product well in the Indian ayurvedic hair oil market.

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Parachute Advansed Ayurvedic Coconut Hair Oil With Neem Amla Bhringraj 22 Natural Herbs Reduces Dandruff Thinning Prevents Hairfall 190ml

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Rs.149.00 Rs.200.00