Parachute Advansed Ayurvedic Coconut Hair Oil With Neem Amla Bhringraj 22 Natural Herbs Reduces Dandruff Thinning Prevents Hairfall 190ml

Parachute Advansed Ayurvedic Coconut Hair Oil With Neem Amla Bhringraj 22 Natural Herbs Reduces Dandruff Thinning Prevents Hairfall 190ml

Parachute Advansed Ayurvedic Coconut Hair Oil is a blend of 22 natural herbs including Neem, Amla, and Bhringraj, known for their hair strengthening properties.

Key Features: - Reduces dandruff and itching - Prevents hair thinning and breakage - Nourishes the scalp and promotes healthy hair growth - Contains no mineral oil or artificial colors

For whom: This hair oil is suitable for all hair types, especially those dealing with dandruff, hair fall, and thinning.

Pros: - Made with natural ingredients - Pleasant herbal fragrance - Lightweight and non-greasy formula - Effective in reducing scalp irritations

Cons: - Some users may find the scent too strong - Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of natural ingredients targeting common hair issues in India.	Euromonitor
Brand Strength	20	18	Parachute is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar ayurvedic hair oils in India.	AC Nielsen
Competition	10	8	Facing competition from other established ayurvedic hair oil brands in India.	Kantar
Use-case Advantage	5	5	Addresses key concerns like dandruff, thinning, and hair fall.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this product well in the Indian ayurvedic hair oil market.

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