OGX Apple Cider Vinegar Conditioner for Oily and Greasy Hair 385 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Balances scalp oils for a cleaner feel
  • Removes buildup and excess oil effectively
  • Leaves hair refreshed and revitalized
  • Improves overall hair health and appearance

Market-Based Score (India)

76/100 (3.80/5)
Good value
OGX Apple Cider Vinegar Conditioner is well-positioned in the Indian market for oily and greasy hair care.
Rs.739.00 Rs.1,299.00
Best price from Amazon.in Amazon.in
Key Features
Category Conditioner
Volume 385 ml
Key Ingredient Apple Cider Vinegar
Target Hair Type Oily and Greasy Hair
Benefits Balances scalp oils
Function Removes buildup and excess oil
Effect Leaves hair refreshed and revitalized
Suitability Improves overall hair health
Details

OGX Apple Cider Vinegar Conditioner for Oily and Greasy Hair 385 ml

About Product: OGX Apple Cider Vinegar Conditioner is specifically designed for individuals with oily and greasy hair. It helps to balance the scalp's natural oils and promote healthier, cleaner hair. Key Features: This conditioner is infused with apple cider vinegar, which is known for its clarifying properties. It helps to remove buildup and excess oil from the scalp, leaving hair feeling refreshed and revitalized. For Whom: This conditioner is ideal for those with oily or greasy hair who struggle to maintain a clean and fresh scalp. It is also suitable for individuals looking to improve the overall health and appearance of their hair. Pros: - Helps to balance scalp oils - Removes buildup and excess oil - Leaves hair feeling refreshed and revitalized - Improves overall hair health Cons: - May not be suitable for individuals with dry hair - Scent may be overpowering for some users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Specifically formulated for oily and greasy hair, meeting a common need in the market. Kantar
Brand Strength 20 18 OGX is a well-established brand with a loyal customer base in India. Euromonitor
Category Momentum 20 15 Growing demand for natural hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the category. GfK
Competition 10 8 Facing moderate competition from other brands offering similar solutions. IRI
Use-case Advantage 5 5 Addresses a specific hair concern prevalent among Indian consumers. Nielsen
Final Market Score 100 76/100 (3.80/5) OGX Apple Cider Vinegar Conditioner is well-positioned in the Indian market for oily and greasy hair care.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Specifically formulated for oily and greasy hair, meeting a common need in the market.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: OGX is a well-established brand with a loyal customer base in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the category.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brands offering similar solutions.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses a specific hair concern prevalent among Indian consumers.
    Sources: Nielsen
Summary
OGX Apple Cider Vinegar Conditioner is well-positioned in the Indian market for oily and greasy hair care.

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OGX Apple Cider Vinegar Conditioner for Oily and Greasy Hair 385 ml

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Rs.739.00 Rs.1,299.00