INSIGHT Cosmetics Mascara Pack of 2 9ml Black

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Achieve bold eye look with INSIGHT Cosmetics Black Mascara Duo 2-Pack
Long-lasting, smudge-proof formula offers intense volume to lashes
Easy to apply mascara that does not clump, giving fuller lash appearance
Ideal for anyone seeking dramatic lash enhancement

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned in growing Indian mascara market with competitive pricing.

Rs.133.00 Rs.140.00

Best price from

Amazon.in

Key Features

Category	Cosmetics
Product Type	Mascara
Pack Size	2-Pack
Volume	9ml each
Color	Black
Key Features	Long-lasting, smudge-proof, intense volume
Suitable For	Anyone looking for bold eye look
Pros	Easy to apply, does not clump, fuller appearance
Cons	Formula may be too wet for some users
Price	140.0000

Details

INSIGHT Cosmetics Mascara Pack of 2 9ml Black

INSIGHT Cosmetics Mascara is a pack of 2 mascaras in the shade black.
Key Features: This mascara is long-lasting, smudge-proof, and offers intense volume to your lashes.
For whom: This mascara is suitable for anyone looking to add drama to their lashes and achieve a bold eye look.
Pros: The mascara is easy to apply, does not clump, and gives your lashes a fuller appearance.
Cons: Some users may find the formula to be a bit too wet for their liking.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for mascaras.	Vogue India
Brand Strength	20	10	Well-established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Strong growth in mascara category in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for long-lasting mascara.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in growing Indian mascara market with competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features align well with Indian consumer preferences for mascaras.

Sources: Vogue India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Well-established brand with loyal customer base.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong growth in mascara category in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from both local and international brands.

Sources: Business Standard
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses specific needs of Indian consumers for long-lasting mascara.

Sources: Elle India

Summary

Well-positioned in growing Indian mascara market with competitive pricing.

Quick Compare

INSIGHT Black Mascara Duo - 9ml

Rs.140.00

Key Features

Category	Cosmetics
Product Type	Mascara
Pack Size	2-Pack
Volume	9ml each
Color	Black
Key Features	Long-lasting, smudge-proof, intense volume
Suitable For	Anyone looking for bold eye look
Pros	Easy to apply, does not clump, fuller appearance
Cons	Formula may be too wet for some users
Price	140.0000

⭐ Reviews Summary

✅ What Users Love

Long-lasting formula
Adds volume and length to lashes
Convenient 2-pack option

⚠️ What to Watch

May clump if not applied carefully
Some users experienced flaking
Difficult to remove completely

Mila Beaut Pout Matte Lip Crayon 25g

Rs.169.00

Key Features

Category	Lip Crayon
Shade	Merida
Weight	1.25g
Finish	Soft Matte
Texture	Creamy Lightweight
Application	Smooth Glide
Price	169.0000

⭐ Reviews Summary

✅ What Users Love

Highly pigmented
Enriched with Jojoba Oil
Smooth glide application

⚠️ What to Watch

Limited shade range
May not be long-lasting
Some users found the texture too creamy

Khadi Hair Revive Shampoo 210ml

Rs.189.00

Key Features

Category	Shampoo
Volume	210ml
Key Ingredients	Amla, Bhringraj
Chemical Free	Yes
Hair Benefits	Promotes growth, strengthens follicles, prevents hair fall
Suitable For	All hair types
Pros	Natural ingredients, effective, pleasant fragrance
Cons	May not lather well, slightly drying

⭐ Reviews Summary

✅ What Users Love

Natural ingredients promote healthy hair growth.
Gentle on the scalp, suitable for sensitive skin.
Pleasant fragrance and good lathering ability.

⚠️ What to Watch

May not effectively remove heavy product buildup.
Some users report dryness after use.
Packaging can be prone to leaks.

Streax Argan Gold Hair Colour 60gm

Rs.205.00

Key Features

Category	Hair Colourant
Color	Ash Golden Blonde 8.31
Enriched With	Argan Oil
Pack Size	60 gm
Suitable For	All hair types
Pros	Nourishes and conditions hair
Cons	May require multiple applications
Patch Test	Recommended for sensitive skin

⭐ Reviews Summary

✅ What Users Love

Rich color payoff with a vibrant ash golden blonde shade.
Enriched with argan oil, providing nourishment and shine.
Suitable for all hair types, enhancing versatility.

⚠️ What to Watch

May cause dryness in some hair types despite argan oil.
Color may fade quicker than expected after a few washes.
Strong chemical smell during application.

Where to Buy

Nykaa

₹598.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹599.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹650.00

N/A · ⭐ 4.3/5

Health & Glow

₹620.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	598.00	2-4 days	4.2/5	Buy Now
Flipkart	599.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	650.00	N/A	4.3/5	-
Health & Glow	620.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	INSIGHT Cosmetics Mascara Pack of 2 9ml Black In Stock	Rs.133.00 Rs.140.00 COD	GO TO STORE GO TO STORE
INSIGHT Cosmetics Mascara Pack of 2 9ml Black In Stock COD