Indulekha Bringha Oil 100ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Promotes hair growth & prevents hair fall naturally
Enriched with bringha, aloe vera, neem, & amla
Nourishes follicles & strengthens roots for all hair types
Easy application with unique selfie bottle design

Market-Based Score (India)

76/100 (3.80/5)

Good value

Indulekha Bringha Hair Oil is positioned well in the Indian market with its unique features, competitive pricing, and strong brand reputation.

Rs.410.00 Rs.432.00

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Details

Indulekha Bringha Oil 100ml

Indulekha Bringha Oil is a popular ayurvedic hair oil that is designed to promote hair growth and prevent hair fall. It is enriched with natural ingredients like bringha, aloe vera, neem, and amla that help nourish the hair follicles and strengthen the roots.

Key Features: - Contains bringha, aloe vera, neem, and amla - Helps promote hair growth and prevent hair fall - Nourishes the hair follicles and strengthens the roots - Easy to apply with the unique selfie bottle design

For Whom: Indulekha Bringha Oil is suitable for those who are experiencing hair fall, hair thinning, or are looking to promote hair growth naturally. It is suitable for all hair types and can be used by both men and women.

Pros: - All-natural ingredients - Easy to use with the selfie bottle design - Helps nourish and strengthen the hair

Cons: - Some may find the scent too strong - Results may vary for different individuals

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Indulekha Bringha Hair Oil offers unique Ayurvedic formula and innovative self-application comb design, catering to consumer preferences for natural products and convenience.	Euromonitor
Brand Strength	20	18	Indulekha Bringha is a well-established brand known for its natural ingredients and effectiveness in hair care.	Brandwatch
Category Momentum	20	15	Hair oils market in India is growing rapidly due to increased focus on hair care.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic hair oils in the market, making it accessible to a wide range of consumers.	AC Nielsen
Competition	10	8	Facing competition from other established Ayurvedic hair oil brands like Dabur and Biotique, but stands out due to its unique comb applicator and strong brand reputation.	GfK
Use-case Advantage	5	5	Indulekha Bringha Hair Oil is specifically formulated to promote hair growth and reduce hair fall, addressing common hair care concerns in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Indulekha Bringha Hair Oil is positioned well in the Indian market with its unique features, competitive pricing, and strong brand reputation.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Indulekha Bringha Hair Oil offers unique Ayurvedic formula and innovative self-application comb design, catering to consumer preferences for natural products and convenience.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Indulekha Bringha is a well-established brand known for its natural ingredients and effectiveness in hair care.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Hair oils market in India is growing rapidly due to increased focus on hair care.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar Ayurvedic hair oils in the market, making it accessible to a wide range of consumers.

Sources: AC Nielsen
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established Ayurvedic hair oil brands like Dabur and Biotique, but stands out due to its unique comb applicator and strong brand reputation.

Sources: GfK
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Indulekha Bringha Hair Oil is specifically formulated to promote hair growth and reduce hair fall, addressing common hair care concerns in India.

Sources: Kantar