Coloressence Mascara 15ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance and define lashes for a bold look with intense black color
Waterproof formula for long-lasting wear, adding volume and length
Curved brush ensures even coating, easy to apply and build up
Ideal for those wanting dramatic eye makeup, smudge-proof all day

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong contender in the mascara segment with competitive pricing and bold lash enhancement.

Rs.297.00 Rs.350.00

Best price from

Amazon.in

Key Features

Category	Makeup
Product Type	Mascara
Volume	15ml
Formula	Waterproof
Color	Intense Black
Brush Type	Curved
Pros	Smudge-proof, Easy to apply
Cons	Curved brush may be tricky, Requires multiple coats

Details

Coloressence Mascara 15ml

Coloressence Mascara is a high-quality makeup product designed to enhance and define your lashes for a bold and beautiful look.

Key Features: - Waterproof formula ensures long-lasting wear - Adds volume and length to lashes - Curved brush helps to separate and coat each lash evenly

For whom: This mascara is perfect for anyone looking to add drama to their eye makeup look. Whether you have short, sparse lashes or simply want to make your eyes pop, Coloressence Mascara is a great choice.

Pros: - Intense black color adds depth to lashes - Smudge-proof formula stays put all day - Easy to apply and build up for a more dramatic effect

Cons: - Some users may find the curved brush tricky to maneuver - May require multiple coats for desired effect

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers volumizing effect for bold lashes, meeting market trend.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	8	Facing moderate competition from other popular mascara brands.	CosmeticsBusiness
Use-case Advantage	5	5	Addresses need for dramatic lash enhancement.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the mascara segment with competitive pricing and bold lash enhancement.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers volumizing effect for bold lashes, meeting market trend.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for mascaras in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products.

Sources: Retail360
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other popular mascara brands.

Sources: CosmeticsBusiness
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses need for dramatic lash enhancement.

Sources: Vogue