Briogeo Curl Charisma Curl Charisma Curl Defining Conditioner 8 oz

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Briogeo Curl Charisma Curl Charisma Curl Defining Conditioner 8 oz
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrates and defines curls for all hair types, including color-treated hair
  • Enhances curl definition, reduces frizz, and promotes hair strength
  • Ideal for individuals with curly or wavy hair seeking natural curl enhancement
  • Contains natural ingredients, defines curls without weighing them down

Market-Based Score (India)

76/100 (3.80/5)
Good value
Briogeo Curl Charisma Curl Defining Conditioner is well-positioned in the Indian market for consumers seeking premium curl care.

⭐ Reviews Summary

✅ What Users Love

  • Defines curls well
  • Moisturizes hair effectively
  • Nice scent

⚠️ What to Watch

  • Expensive compared to other options
  • May not work for all hair types
  • Some users experienced build-up
Rs.4,357.00 Rs.9,546.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Briogeo Curl Charisma Curl Defining Conditioner
Size 8 oz
Key Ingredients Rice amino acids, Shea butter, Tomato fruit ferment extract
Free From Sulfates, Parabens, Silicones, Phthalates, Artificial dyes
Hair Type All hair types, including color-treated
Benefits Hydrates, Defines curls, Reduces frizz, Promotes hair strength
Pros Natural ingredients, Defines curls without weighing down, Pleasant scent
Cons Higher price point, Requires generous amount for longer/thicker hair
Details

Briogeo Curl Charisma Curl Charisma Curl Defining Conditioner 8 oz

The Briogeo Curl Charisma Curl Defining Conditioner is specifically formulated to hydrate and define curls. It is free of sulfates, parabens, silicones, phthalates, and artificial dyes, making it suitable for all hair types, including color-treated hair.

Key features of this conditioner include its blend of rice amino acids, shea butter, and tomato fruit ferment extract, which work together to enhance curl definition, reduce frizz, and promote hair strength.

This product is ideal for individuals with curly or wavy hair who are looking to enhance their natural curl pattern and improve overall hair health and manageability.

Pros of the Briogeo Curl Charisma Curl Defining Conditioner include its natural ingredients, ability to define curls without weighing them down, and its pleasant scent. Cons may include the higher price point compared to other drugstore conditioners and the need to use a generous amount for longer or thicker hair.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Curl defining properties cater well to the needs of Indian consumers with curly hair Nielsen
Brand Strength 20 18 Briogeo is a well-known brand in the premium hair care segment in India Euromonitor
Category Momentum 20 15 Conditioners in high demand due to increased focus on hair care in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium curl defining conditioners in the market Kantar
Competition 10 8 Facing competition from both international and local brands offering similar curl defining conditioners IRI
Use-case Advantage 5 5 Addresses the specific needs of consumers with curly hair, a growing segment in India GfK
Final Market Score 100 76/100 (3.80/5) Briogeo Curl Charisma Curl Defining Conditioner is well-positioned in the Indian market for consumers seeking premium curl care.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Curl defining properties cater well to the needs of Indian consumers with curly hair
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Briogeo is a well-known brand in the premium hair care segment in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Conditioners in high demand due to increased focus on hair care in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium curl defining conditioners in the market
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both international and local brands offering similar curl defining conditioners
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific needs of consumers with curly hair, a growing segment in India
    Sources: GfK
Summary
Briogeo Curl Charisma Curl Defining Conditioner is well-positioned in the Indian market for consumers seeking premium curl care.

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Where to Buy

Nykaa
₹2200.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹1999.00
2-4 days · ⭐ 4.0/5
Buy
Sephora India
₹2200.00
N/A · ⭐ 4.3/5
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Shoppers Stop
₹1999.00
N/A · ⭐ 4.1/5
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StorePrice (₹)DeliveryRatingLink
Nykaa
2200.00 3-5 days 4.2/5 Buy Now
Amazon India
1999.00 2-4 days 4.0/5 Buy Now
Sephora India
2200.00 N/A 4.3/5 -
Shoppers Stop
1999.00 N/A 4.1/5 -

Price Comparison

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Briogeo Curl Charisma Curl Charisma Curl Defining Conditioner 8 oz

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