Aroma Magic Organic Castor Oil 200 ml

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% organic and natural for safe use
  • Nourishes skin and promotes hair growth
  • Versatile and multipurpose for various needs
  • Suitable for all skin and hair types

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aroma Magic Organic Castor Oil is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences for natural products.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,132
Total / Avg 4.20★ 2,132
Consensus: 4.20★ from 2,132 total reviews
Rs.961.00 Rs.990.00
Best price from Amazon.in Amazon.in
Key Features
Category Organic Oil
Volume 200 ml
Key Ingredients 100% organic castor seeds
Benefits Moisturizes and nourishes skin and hair
Uses Massage, hair care, skincare
Suitability All skin and hair types
Pros Organic, versatile, cold pressed
Cons Thick consistency, may irritate sensitive skin
Details

Aroma Magic Organic Castor Oil 200 ml

Aroma Magic Organic Castor Oil is a natural and organic oil that is cold pressed to retain all its nutrients and benefits.

Key Features: - Made from 100% organic castor seeds - Rich in essential fatty acids and nutrients - Moisturizes and nourishes the skin and hair - Promotes hair growth and strengthens hair - Can be used for massage, hair care, and skincare

For whom: This product is suitable for all skin types and hair types. It is especially beneficial for those with dry skin and hair, as it helps to hydrate and nourish deeply.

Pros: - Organic and natural - Versatile uses for skin and hair - Cold pressed for maximum benefits - Hydrates and nourishes deeply - Helps promote hair growth and strengthen hair

Cons: - Some may find the consistency of the oil to be thick - May not be suitable for those with sensitive skin or allergies to castor oil

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Cold pressed and hexane-free formulation aligns with current consumer preferences for natural products. Euromonitor
Brand Strength 20 15 Aroma Magic is a well-known brand with a loyal customer base in India. Brandwatch
Category Momentum 20 10 Growing demand for organic hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar organic castor oil products in the market. Retail360
Competition 10 6 Facing moderate competition from other established organic hair oil brands in India. MarketWatch
Use-case Advantage 5 5 Versatile oil suitable for hair growth, skin care, and massage purposes. BeautyInsider
Final Market Score 100 66/100 (3.30/5) Aroma Magic Organic Castor Oil is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences for natural products.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Cold pressed and hexane-free formulation aligns with current consumer preferences for natural products.
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Aroma Magic is a well-known brand with a loyal customer base in India.
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for organic hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic castor oil products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established organic hair oil brands in India.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile oil suitable for hair growth, skin care, and massage purposes.
    Sources: BeautyInsider
Summary
Aroma Magic Organic Castor Oil is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences for natural products.

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Where to Buy

Nykaa
₹250.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹299.00
3-5 days · ⭐ 4.1/5
Buy
Health & Glow
₹275.00
N/A · ⭐ 4.3/5
-
NewU
₹280.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
250.00 2-4 days 4.2/5 Buy Now
Flipkart
299.00 3-5 days 4.1/5 Buy Now
Health & Glow
275.00 N/A 4.3/5 -
NewU
280.00 N/A 4.0/5 -

Price Comparison

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Amazon.in More Detail

Rs.961.00 Rs.990.00

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Rs.961.00 Rs.990.00