Aazol Khapli Atta Protein Power - 500g

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Aazol Khapli Atta Protein Power - 500g
Smart Rank ⓘ 61/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Aazol Khapli Atta is made from Emmer wheat, providing a nutritious alternative to regular flour for health-conscious consumers.
  • Rich in protein and fiber, this flour supports digestion and promotes overall health for you and your family.
  • Ideal for individuals managing diabetes, Aazol Khapli Atta helps control blood sugar levels while enjoying delicious meals.
  • Experience the benefits of ancient grains with Aazol Khapli Atta, a premium quality flour that enhances your daily cooking.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aazol Khapli Atta offers a strong health proposition but faces brand recognition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 55
Total / Avg 4.60★ 55
Consensus: 4.60★ from 55 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High protein and fiber content
  • Supports digestive health
  • May help in controlling blood sugar levels

⚠️ What to Watch

  • Texture may be coarse for some users
  • Taste can be different from regular wheat flour
  • Higher price compared to regular flour options
Rs.199.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Key Ingredient Emmer Wheat
Nutritional Benefits Rich in Protein & Fiber
Health Benefits Good for Digestion
Blood Sugar Control Helps Control Blood Sugar Levels
Target Audience Health-Conscious Individuals
Pros Nutritious, High in Protein & Fiber
Cons Different Taste & Texture
Details

Aazol Khapli Atta is a premium quality flour made from Emmer wheat, also known as khapli wheat. This ancient grain is rich in protein and fiber, making it a nutritious choice for your daily meals.
Key Features: - Made from Emmer wheat, a nutritious ancient grain - Rich in protein and fiber - Good for digestion - Helps control blood sugar levels
For whom: Aazol Khapli Atta is perfect for health-conscious individuals who are looking for a healthy alternative to regular wheat flour. It is also a great choice for people with diabetes as it can help control blood sugar levels.
Pros: - Nutritious and high in protein and fiber - Good for digestion - Helps control blood sugar levels - Made from premium quality Emmer wheat
Cons: - May have a different taste and texture compared to regular wheat flour

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in protein and fiber, this product meets the needs of health-focused consumers effectively. Consumer Reports, Healthline
Brand Strength 20 10 Aazol is a growing brand but lacks the recognition of major competitors in the market. Brand Equity, Market Research
Category Momentum 20 15 The demand for healthy flours is increasing in India, driven by health-conscious consumers. Nielsen, Mintel
Price Positioning 20 15 Competitively priced for premium flour, appealing to budget-conscious health seekers. Economic Times, Business Standard
Competition 10 3 Faces stiff competition from established brands with similar health claims. Market Watch, Retail Insights
Use-case Advantage 5 3 Ideal for specific diets but may not appeal to all consumer segments. Health Magazine, Food Trends
Final Market Score 100 66/100 (3.30/5) Aazol Khapli Atta offers a strong health proposition but faces brand recognition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in protein and fiber, this product meets the needs of health-focused consumers effectively.
    Sources: Consumer Reports, Healthline
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aazol is a growing brand but lacks the recognition of major competitors in the market.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy flours is increasing in India, driven by health-conscious consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for premium flour, appealing to budget-conscious health seekers.
    Sources: Economic Times, Business Standard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces stiff competition from established brands with similar health claims.
    Sources: Market Watch, Retail Insights
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for specific diets but may not appeal to all consumer segments.
    Sources: Health Magazine, Food Trends
Summary
Aazol Khapli Atta offers a strong health proposition but faces brand recognition challenges.

Price Comparison

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Rs.199.00 Rs.199.00

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Aazol Khapli Atta: Emmer Wheat Flour - 500g | Rich in Protein & Fibre | Good for Digestion | Helps Control Blood Sugar

Estimated Delivery: 2-3 days
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Rs.199.00 Rs.199.00