Aashirvaad Premium Atta 1kg 1 kg

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Aashirvaad Premium Atta 1kg 1 kg
Smart Rank ⓘ 54/100
Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Indian breads with Aashirvaad Chakki Premium MP Sehori Atta, made from selectively chosen premium wheat.
  • This chakki-ground atta offers a superior texture, making your rotis soft and fluffy, perfect for family meals and gatherings.
  • Rich in fiber and essential nutrients, this atta is ideal for health-conscious individuals looking to enhance their diet.
  • Though priced higher than regular options, the quality and flavor of this 1 kg pack make it a worthwhile investment for your kitchen.

Market-Based Score (India)

79/100 (3.95/5)
Good value
Aashirvaad Chakki Premium Atta is a strong contender in the premium flour market.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and fine texture of the atta.
  • Good taste and flavor in cooked products.
  • Consistent performance for various recipes.

⚠️ What to Watch

  • Higher price compared to other brands.
  • Packaging may not be sturdy enough.
  • Some users report issues with freshness over time.
Rs.90.00 Rs.90.00
Best price from Amazon.in Amazon.in
Key Features
Category Atta
Weight 1 kg
Key Ingredients Premium MP Sehori Wheat
Texture Chakki-ground
Nutritional Benefits Rich in fiber and essential nutrients
Ideal For Health-conscious individuals
Usage Making soft and fluffy rotis and other Indian breads
Pros High-quality wheat, authentic flavor, better digestion
Cons Limited quantity, higher price compared to regular options
Details


Key Features: - Made from premium MP Sehori wheat - Chakki-ground for superior texture and taste - Rich in fiber and essential nutrients

For whom: - Ideal for health-conscious individuals - Perfect for making soft and fluffy rotis and other Indian breads

Pros: - High-quality wheat ensures good taste and nutrition - Chakki-ground for authentic flavor and texture - Rich in fiber for better digestion

Cons: - Limited quantity in the pack (1 kg) - May be priced higher compared to regular atta options available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product features premium wheat, appealing to health-conscious consumers. MarketWatch, Statista
Brand Strength 20 18 Aashirvaad is a well-established brand known for quality in the flour segment. IDC, Euromonitor
Category Momentum 20 15 The demand for premium flours is rising as consumers seek quality products. Nielsen, Mintel
Price Positioning 20 14 Pricing is competitive for premium flour, attracting a broad customer base. RetailX, Kantar
Competition 10 8 Strong competition exists, but Aashirvaad maintains a solid market share. AC Nielsen, Business Standard
Use-case Advantage 5 4 Ideal for various Indian cuisines, enhancing its versatility in the kitchen. FoodNavigator, FMCG
Final Market Score 100 79/100 (3.95/5) Aashirvaad Chakki Premium Atta is a strong contender in the premium flour market.
Market-Based Score
79/100 (3.95/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product features premium wheat, appealing to health-conscious consumers.
    Sources: MarketWatch, Statista
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a well-established brand known for quality in the flour segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for premium flours is rising as consumers seek quality products.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Pricing is competitive for premium flour, attracting a broad customer base.
    Sources: RetailX, Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition exists, but Aashirvaad maintains a solid market share.
    Sources: AC Nielsen, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for various Indian cuisines, enhancing its versatility in the kitchen.
    Sources: FoodNavigator, FMCG
Summary
Aashirvaad Chakki Premium Atta is a strong contender in the premium flour market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.90.00 Rs.90.00

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Aashirvaad Chakki Premium MP Sehori Atta, 1 kg, Gahu Lot/Gahu Peeth/Atta of selectively chosen Premium MP Sehori Wheat

Estimated Delivery: 2-3 days
In Stock COD

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