Aashirvaad Khapli Atta - Fiber 1KG

0 reviews

Smart Rank ⓘ 67/100

Based on Market Score (78/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the goodness of Aashirvaad Chakki Khapli Atta, made from premium Kapli wheat for nutritious and delicious rotis and chapatis.
Experience the benefits of stone grinding, which preserves the natural taste and nutrients of wheat in every 1 kg pack.
Ideal for health-conscious individuals, this ancient wheat flour is rich in fiber and essential nutrients for everyday cooking.
While slightly pricier than regular flour, Aashirvaad Chakki Khapli Atta offers a healthier and tastier alternative for all age groups.

Market-Based Score (India)

78/100 (3.90/5)

Good value

Aashirvaad Chakki Khapli Atta is a strong contender in the health-focused flour market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.8★	40
Total / Avg	4.80★	40

Consensus: 4.80★ from 40 total reviews

Rs.160.00 Rs.169.00

Best price from

Amazon.in

Key Features

Category	Food
Weight	1 kg
Ingredients	Kapli wheat
Processing	Stone ground
Nutritional Benefits	Rich in fiber and essential nutrients
Usage	Ideal for making rotis and chapatis
Target Audience	Health-conscious individuals
Pros	Retains natural taste and nutrients
Cons	Slightly expensive compared to regular flour

Details

Aashirvaad Chakki Khapli Atta is a 1 kg pack of ancient wheat flour, known for its traditional stone grinding process that retains the goodness and purity of the wheat. This atta is ideal for making rotis, chapatis, and other Indian breads.

Key Features: - Made from premium quality Kapli wheat - Stone ground to preserve nutrients and flavor - Rich in fiber and essential nutrients - Ideal for making soft and fluffy rotis

For whom: Aashirvaad Chakki Khapli Atta is perfect for health-conscious individuals who prefer traditional and nutritious alternatives to regular wheat flour. It is suitable for all age groups and can be used in everyday cooking.

Pros: - Retains the natural taste and nutrients of Kapli wheat - Provides a healthier alternative to regular wheat flour - Helps in making soft and tasty rotis

Cons: - May be slightly expensive compared to regular wheat flour - Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Khapli Atta is valued for its health benefits, aligning well with consumer trends.	Market Research, Consumer Insights
Brand Strength	20	18	Aashirvaad is a well-established brand known for quality in the flour segment.	Nielsen, Brand Equity
Category Momentum	20	15	The demand for ancient grains is rising in India, boosting category growth.	Nielsen, Mintel
Price Positioning	20	14	Pricing is competitive but slightly higher than regular flours, affecting accessibility.	Retail Analysis, Market Watch
Competition	10	7	Strong competition from other brands in the health flour segment limits market share.	Market Share Report, Industry Analysis
Use-case Advantage	5	4	Ideal for health-conscious consumers, but niche compared to regular flours.	Consumer Reports, Health Trends
Final Market Score	100	78/100 (3.90/5)	Aashirvaad Chakki Khapli Atta is a strong contender in the health-focused flour market.

Market-Based Score

78/100 (3.90/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Khapli Atta is valued for its health benefits, aligning well with consumer trends.

Sources: Market Research, Consumer Insights
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a well-established brand known for quality in the flour segment.

Sources: Nielsen, Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for ancient grains is rising in India, boosting category growth.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Pricing is competitive but slightly higher than regular flours, affecting accessibility.

Sources: Retail Analysis, Market Watch
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Strong competition from other brands in the health flour segment limits market share.

Sources: Market Share Report, Industry Analysis
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for health-conscious consumers, but niche compared to regular flours.

Sources: Consumer Reports, Health Trends

Summary

Aashirvaad Chakki Khapli Atta is a strong contender in the health-focused flour market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Aashirvaad Chakki Khapli Atta, 1 kg, Ancient Wheat Flour Estimated Delivery: 2-3 days In Stock	Rs.160.00 Rs.169.00 COD	GO TO STORE GO TO STORE
Aashirvaad Chakki Khapli Atta, 1 kg, Ancient Wheat Flour Estimated Delivery: 2-3 days In Stock COD