Aajis Metkut Rice Additive

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Aajis Metkut Rice Additive
Smart Rank ⓘ 51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your meals with Aaji's Metkut, a traditional Indian rice additive made from a blend of spices, lentils, and dry coconut.
  • Versatile and easy to use, Aaji's Metkut can be sprinkled over rice, mixed with yogurt, or used as a condiment for various dishes.
  • Crafted with natural ingredients, Aaji's Metkut adds a unique and delicious flavor, perfect for those who love authentic Indian cuisine.
  • At just 199.00, Aaji's Metkut offers a convenient way to elevate your cooking and enjoy a burst of flavor in every bite.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aaji's Metkut is well-positioned but faces significant competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 12
Total / Avg 3.70★ 12
Consensus: 3.70★ from 12 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Enhances flavor of rice dishes significantly.
  • Made from natural ingredients, appealing to health-conscious consumers.
  • Convenient and easy to use, saves cooking time.

⚠️ What to Watch

  • Some users find the taste too strong or overpowering.
  • Packaging may not be resealable, leading to freshness issues.
  • Limited availability in certain regions or stores.
Rs.149.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Name Aaji's Metkut
Model B09M87QYGB
Price 199.0000
Description Traditional Indian rice additive made from a blend of spices, lentils, and dry coconut.
Key Features Made with natural ingredients, adds unique flavor, versatile usage.
Pros Convenient, enhances taste, multiple uses.
Cons Strong flavor, potential allergens.
Details
Aaji's Metkut is a traditional Indian rice additive made from a blend of spices, lentils, and dry coconut. This versatile seasoning can be sprinkled over rice, mixed with yogurt, or used as a condiment to add flavor to a variety of dishes.

Key Features:
- Made with natural ingredients
- Adds a unique and delicious flavor to dishes
- Versatile and can be used in multiple ways

For whom:
Aaji's Metkut is perfect for anyone looking to add a burst of flavor to their meals. It is especially popular among those who enjoy Indian cuisine and want to experience authentic flavors.

Pros:
- Convenient and easy to use
- Enhances the taste of dishes
- Can be used in a variety of ways

Cons:
- Some may find the flavor too strong
- May not be suitable for those with allergies to certain ingredients

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Metkut is versatile and aligns well with health trends in cooking. MarketWatch, Statista
Brand Strength 20 10 Aaji's is a recognized brand but faces strong competition from established players. IDC, Euromonitor
Category Momentum 20 15 The demand for traditional rice additives is growing in urban areas. Nielsen, Mintel
Price Positioning 20 14 Pricing is competitive but not the lowest in the market segment. Nielsen, Canalys
Competition 10 6 The market is saturated with similar products, impacting visibility. Euromonitor, IDC
Use-case Advantage 5 3 Primarily used in specific recipes, limiting broader appeal. FoodNavigator, Mintel
Final Market Score 100 66/100 (3.30/5) Aaji's Metkut is well-positioned but faces significant competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Metkut is versatile and aligns well with health trends in cooking.
    Sources: MarketWatch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aaji's is a recognized brand but faces strong competition from established players.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for traditional rice additives is growing in urban areas.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Pricing is competitive but not the lowest in the market segment.
    Sources: Nielsen, Canalys
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: The market is saturated with similar products, impacting visibility.
    Sources: Euromonitor, IDC
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Primarily used in specific recipes, limiting broader appeal.
    Sources: FoodNavigator, Mintel
Summary
Aaji's Metkut is well-positioned but faces significant competition in a growing market.

Price Comparison

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Amazon.in More Detail

Rs.149.00 Rs.199.00

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Aaji's Metkut (Rice Additive)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.149.00 Rs.199.00