Organic Black Rice Flour - Edible 500g

0 reviews

Smart Rank ⓘ 50/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the unique nutty flavor and hearty texture of Organic Black Rice Flour, perfect for baking and cooking.
This gluten-free, non-GMO flour is rich in antioxidants and vitamins, making it a nutritious choice for health-conscious consumers.
Crafted from heirloom black rice, this flour adds a striking deep purple color to your dishes, enhancing both taste and presentation.
Ideal for those with gluten sensitivities, this versatile ingredient can be used in various recipes, including homemade pasta.

Market-Based Score (India)

66/100 (3.30/5)

Decent

A promising organic flour option with moderate brand recognition and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.5★	11
Total / Avg	3.50★	11

Consensus: 3.50★ from 11 total reviews

Rs.129.00 Rs.0.00

Best price from

Amazon.in

Key Features

Category	Organic Black Rice Flour
Weight	500 Gms
Gluten-Free	Yes
Non-GMO	Yes
Nutritional Value	High in antioxidants and vitamins
Flavor Profile	Nutty and hearty
Usage	Baking, cooking, homemade pasta
Target Audience	Health-conscious consumers, gluten sensitivities

Details

Organic Black Rice Flour is a nutrient-rich alternative to traditional white flour, offering a unique and delicious flavor profile. It is made from black rice, also known as Karuppu Kavuni Rice or Forbidden Manipuri Rice, which is a heirloom variety with deep purple color and high antioxidant content.

Key Features: - Certified organic - Gluten-free and non-GMO - Rich in antioxidants and vitamins - Adds a nutty flavor and hearty texture to baked goods

For whom: This flour is suitable for individuals looking for a nutritious and flavorful option for baking, cooking, or making homemade pasta. It is especially popular among health-conscious consumers and those with gluten sensitivities or allergies.

Pros: - Unique color and flavor - High nutritional value - Versatile ingredient for various recipes Cons: - Slightly higher cost compared to conventional flour options - May require adjustments in recipes due to different texture and moisture levels

Overall, A D FOOD AND HERBS Organic Black Rice Flour is a premium choice for those seeking a healthier and more vibrant alternative to traditional flour.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product meets the demand for gluten-free and organic options in the market.	MarketResearch, Statista
Brand Strength	20	10	The brand is recognized but not a market leader in the organic segment.	IDC, Euromonitor
Category Momentum	20	15	Organic and specialty flours are gaining popularity in India, driving category growth.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but higher than conventional rice flours, limiting mass appeal.	RetailAnalysis, Kantar
Competition	10	8	Strong competition from established brands in the organic flour segment.	MarketWatch, BusinessToday
Use-case Advantage	5	3	Ideal for health-conscious consumers but niche in broader cooking applications.	FoodNavigator, FMCGNews
Final Market Score	100	66/100 (3.30/5)	A promising organic flour option with moderate brand recognition and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product meets the demand for gluten-free and organic options in the market.

Sources: MarketResearch, Statista
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: The brand is recognized but not a market leader in the organic segment.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Organic and specialty flours are gaining popularity in India, driving category growth.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but higher than conventional rice flours, limiting mass appeal.

Sources: RetailAnalysis, Kantar
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Strong competition from established brands in the organic flour segment.

Sources: MarketWatch, BusinessToday
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Ideal for health-conscious consumers but niche in broader cooking applications.

Sources: FoodNavigator, FMCGNews

Summary

A promising organic flour option with moderate brand recognition and competitive pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	A D FOOD AND HERBS Organic Black Rice Flour / Karuppu Kavuni Rice / Forbidden Manipuri Rice Flour Edible 500 Gms Estimated Delivery: 2-3 days In Stock	Rs.129.00 Rs.0.00 COD	GO TO STORE GO TO STORE
A D FOOD AND HERBS Organic Black Rice Flour / Karuppu Kavuni Rice / Forbidden Manipuri Rice Flour Edible 500 Gms Estimated Delivery: 2-3 days In Stock COD