Wheafree Quinoa Porridge - 500g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with Wheafree Gluten Free Porridge, now enhanced with quinoa for added protein and essential amino acids.
  • Quick and easy to prepare, this porridge is perfect for busy lifestyles, ensuring you never compromise on health during your mornings.
  • Ideal for gluten-sensitive individuals, Wheafree Porridge offers a delicious alternative to traditional wheat-based options without artificial additives.
  • Suitable for vegetarians, this wholesome porridge provides a convenient and tasty way to start your day with quality ingredients.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Wheafree offers a strong gluten-free option in a growing breakfast segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.180.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Description Gluten Free Porridge/Dalia with Quinoa
Weight 500g
Key Features Nutritious, quick to prepare, no artificial additives
Suitable For Gluten intolerant, vegetarians
Details
About Product: Wheafree Gluten Free Porridge/Dalia is a nutritious and convenient option for those following a gluten-free diet. Made with high-quality ingredients, it is a wholesome and delicious choice for breakfast or anytime during the day.

Key Features: This porridge is now enhanced with the goodness of quinoa, a complete protein packed with essential amino acids. It is quick and easy to prepare, making it perfect for those with busy lifestyles. Plus, it contains no artificial colors, flavors, or preservatives.

For whom: This product is perfect for individuals who are gluten intolerant or sensitive, as well as those looking for a nutritious and tasty alternative to traditional wheat-based porridge. It is also suitable for vegetarians.

Pros & Cons: Pros: Gluten-free, enriched with quinoa, quick and easy to prepare, no artificial additives.
Cons: Some may find the texture different from traditional wheat-based porridge.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The inclusion of quinoa enhances nutritional value, appealing to health-focused buyers. MarketWatch, Statista
Brand Strength 20 10 Wheafree is recognized for its gluten-free products but lacks widespread brand loyalty. IDC, Euromonitor
Category Momentum 20 15 Breakfast cereals are increasingly popular among health-conscious consumers in India. Nielsen, Mintel
Price Positioning 20 15 Competitively priced within the premium segment of breakfast cereals in India. RetailDive, BusinessToday
Competition 10 3 Faces strong competition from established brands in the breakfast cereal market. Nielsen, Kantar
Use-case Advantage 5 3 Ideal for gluten-sensitive consumers, but limited appeal beyond this niche. FMCGNews, FoodNavigator
Final Market Score 100 66/100 (3.30/5) Wheafree offers a strong gluten-free option in a growing breakfast segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The inclusion of quinoa enhances nutritional value, appealing to health-focused buyers.
    Sources: MarketWatch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Wheafree is recognized for its gluten-free products but lacks widespread brand loyalty.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular among health-conscious consumers in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced within the premium segment of breakfast cereals in India.
    Sources: RetailDive, BusinessToday
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces strong competition from established brands in the breakfast cereal market.
    Sources: Nielsen, Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for gluten-sensitive consumers, but limited appeal beyond this niche.
    Sources: FMCGNews, FoodNavigator
Summary
Wheafree offers a strong gluten-free option in a growing breakfast segment.

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Price Comparison

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Rs.180.00 Rs.0.00

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Wheafree Gluten Free Porridge/Dalia - 500g | Now with the Goodness of Quinoa

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Rs.180.00 Rs.0.00