Vaseline Total Moisture Cocoa Glow Body Lotion 100ml

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience deep hydration with Vaseline Total Moisture Cocoa Glow Body Lotion, enriched with cocoa butter for soft, smooth skin.
  • Quickly absorbs without greasiness, making it ideal for daily use on all skin types, especially dry or dull skin.
  • Enjoy a luxurious cocoa butter scent while restoring your skin's natural glow with this intensely hydrating formula.
  • Lightweight and non-greasy, this lotion provides long-lasting moisture, perfect for those seeking rejuvenated skin.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and formulation alignment position Vaseline Cocoa Glow as a top choice in the Indian body lotion market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 134
Total / Avg 4.40★ 134
Consensus: 4.40★ from 134 total reviews
Rs.483.00 Rs.699.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Lotion
Volume 100ml
Key Ingredients Cocoa Butter, Stratys-3
Skin Type All Skin Types
Texture Rich and Creamy
Absorption Quick Absorption
Moisture Long-lasting Moisture
Scent Cocoa Butter
Details

Vaseline Total Moisture Cocoa Glow Body Lotion 100ml

Vaseline Total Moisture Cocoa Glow Body Lotion is a rich and creamy lotion that deeply nourishes and hydrates the skin, leaving it soft, smooth, and glowing.

Key Features: - Enriched with pure cocoa butter and Stratys-3 multi-layer moisture - Absorbs quickly without feeling greasy - Helps restore dry skin to its natural glow - Suitable for all skin types

For whom: This body lotion is perfect for anyone looking to rejuvenate and moisturize their skin, especially those with dry or dull skin in need of extra hydration.

Pros: - Intensely hydrating formula - Luxurious cocoa butter scent - Lightweight and non-greasy - Provides long-lasting moisture

Cons: - May not be suitable for sensitive skin - Some users may find the scent too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Cocoa butter and glow formulation align well with current consumer preferences for natural ingredients and radiant skin Nielsen
Brand Strength 20 18 Vaseline is a trusted brand with a strong presence in the Indian market Euromonitor
Category Momentum 20 15 Body lotions in high demand due to increasing focus on skincare in India Mintel
Price Positioning 20 10 Competitively priced for the 100ml segment, appealing to price-sensitive Indian consumers GfK
Competition 10 8 Facing competition from other established brands offering similar cocoa butter-based lotions IRI
Use-case Advantage 5 5 Compact size suitable for travel and on-the-go moisturization needs Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and formulation alignment position Vaseline Cocoa Glow as a top choice in the Indian body lotion market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Cocoa butter and glow formulation align well with current consumer preferences for natural ingredients and radiant skin
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Vaseline is a trusted brand with a strong presence in the Indian market
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Body lotions in high demand due to increasing focus on skincare in India
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the 100ml segment, appealing to price-sensitive Indian consumers
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established brands offering similar cocoa butter-based lotions
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Compact size suitable for travel and on-the-go moisturization needs
    Sources: Kantar
Summary
Strong brand and formulation alignment position Vaseline Cocoa Glow as a top choice in the Indian body lotion market.

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Price Comparison

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Amazon.in More Detail

Rs.483.00 Rs.699.00

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Best price
Rs.483.00 Rs.699.00