Parachute Advansed Deep Nourish Body Lotion for Women Men Dry Skin 400ml Pure Coconut Milk 100 Natural 72h Moisturisation

Parachute Advansed Deep Nourish Body Lotion for Women Men Dry Skin 400ml Pure Coconut Milk 100 Natural 72h Moisturisation

- About Product: Parachute Advansed Deep Nourish Body Lotion is a nourishing lotion that is suitable for both women and men with dry skin. It is enriched with pure coconut milk and provides 72 hours of moisturization, leaving your skin feeling soft and smooth.

- Key Features: The key feature of this body lotion is its deep nourishing formula that helps replenish moisture in dry skin. The presence of pure coconut milk also helps in providing essential nutrients to the skin, keeping it healthy and hydrated.

- For whom: This body lotion is ideal for individuals with dry skin looking for a hydrating and nourishing solution. It is suitable for both women and men, making it a versatile option for all.

- Pros: The main advantage of Parachute Advansed Deep Nourish Body Lotion is its long-lasting moisturization properties, which keep the skin hydrated for up to 72 hours. The natural ingredients, like pure coconut milk, make it a safe and gentle option for daily use.

- Cons: Some users may find the consistency of the lotion to be slightly thick, which can require extra effort to spread evenly on the skin. Additionally, individuals with sensitive skin may want to do a patch test before using it regularly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk and 72h moisturization align with current consumer preferences	Euromonitor
Brand Strength	20	18	Parachute is a trusted brand known for quality and effectiveness	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	Retail360
Competition	10	0	Intense competition in the body lotion segment with many established players	GfK
Use-case Advantage	5	3	Addresses the specific needs of both men and women with dry skin	Kantar
Final Market Score	100	66/100 (3.30/5)	Parachute Advansed Deep Nourish Body Lotion is well-positioned in the Indian market for dry skin body lotions.