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Urban Platter Oats 500g

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Urban Platter Oats 500g
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with Urban Platter Rolled Oats, made from whole-grain oats for maximum health benefits.
  • High in fiber and protein, these rolled oats provide a filling and satisfying start to your day, perfect for health-conscious individuals.
  • Convenient and easy to prepare, Urban Platter Rolled Oats are ideal for busy mornings when you need a quick, healthy option.
  • Grown and packed in Europe, these oats ensure quality assurance for a wholesome breakfast experience you can trust.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter Rolled Oats offer a healthy option but face stiff competition in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 52
Total / Avg 4.30★ 52
Consensus: 4.30★ from 52 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High in fiber and protein, promoting a healthy diet.
  • Versatile for various recipes, including smoothies and baking.
  • Grown and packed in Europe, ensuring quality and authenticity.

⚠️ What to Watch

  • Some users find the texture too chewy compared to instant oats.
  • Price may be higher than other brands, affecting budget-conscious buyers.
  • Packaging could be improved for resealability and freshness.
Rs.183.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Breakfast Cereal
Weight 500g
Key Ingredient Whole-Grain Oats
Nutritional Benefits High in Fiber & Protein
Origin Grown & Packed in Europe
Target Audience Health-conscious individuals
Pros Nutritious, filling, quality assured
Cons Chewy texture, may not suit gluten sensitivities
Details


Key Features: - Grown and packed in Europe - Whole-grain oats - High in fiber and protein - Healthy breakfast cereal

For whom: - Health-conscious individuals looking for a nutritious breakfast option - People looking to increase their fiber and protein intake - Those who want a convenient and easy-to-prepare breakfast option

Pros: - Made from whole-grain oats for maximum nutritional benefits - High in fiber and protein, making it a filling and satisfying breakfast choice - Grown and packed in Europe for quality assurance Cons: - Some may find the texture of rolled oats to be too chewy - May not be suitable for those with gluten sensitivities or allergies

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Whole-grain oats with high fiber and protein align well with current health trends in India. Euromonitor, MarketWatch
Brand Strength 20 10 Urban Platter is recognized for quality but lacks extensive brand loyalty compared to competitors. Nielsen, Brand Equity
Category Momentum 20 15 Breakfast cereals are increasingly popular among health-conscious consumers in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but may be perceived as premium compared to local brands. Economic Times, Business Standard
Competition 10 8 Faces strong competition from established local and international breakfast cereal brands. IDC, Frost & Sullivan
Use-case Advantage 5 3 Ideal for health-focused breakfast but limited in versatility compared to other cereals. Consumer Reports
Final Market Score 100 66/100 (3.30/5) Urban Platter Rolled Oats offer a healthy option but face stiff competition in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Whole-grain oats with high fiber and protein align well with current health trends in India.
    Sources: Euromonitor, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Urban Platter is recognized for quality but lacks extensive brand loyalty compared to competitors.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular among health-conscious consumers in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium compared to local brands.
    Sources: Economic Times, Business Standard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Faces strong competition from established local and international breakfast cereal brands.
    Sources: IDC, Frost & Sullivan
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health-focused breakfast but limited in versatility compared to other cereals.
    Sources: Consumer Reports
Summary
Urban Platter Rolled Oats offer a healthy option but face stiff competition in the Indian market.

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Price Comparison

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Rs.183.00 Rs.200.00

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Urban Platter Rolled Oats, 500g (Grown & Packed in Europe | Whole-Grain Oats | High in Fiber & Protein | Healthy Breakfast Cereal)

Estimated Delivery: 2-3 days
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Rs.183.00 Rs.200.00