Urban Platter OatWOW 1L

0 reviews
Urban Platter OatWOW 1L
Smart Rank ⓘ 70/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a creamy, plant-based milk alternative with Urban Platter OatWOW, perfect for those avoiding dairy.
  • Rich in fiber, this oat beverage supports digestive health while providing a nutritious option for all ages.
  • Versatile in recipes, OatWOW can be used in smoothies, baking, or enjoyed straight from the carton.
  • Ideal for lactose intolerant and vegan lifestyles, this oat drink offers a delicious way to enhance your diet.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter OatWOW is a strong contender in the growing plant-based beverage market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 592
Total / Avg 4.10★ 592
Consensus: 4.10★ from 592 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Creamy texture that resembles dairy milk
  • Versatile for cooking, baking, and beverages
  • Nutritious alternative with added vitamins and minerals

⚠️ What to Watch

  • Some users find the taste too bland or watery
  • Higher price point compared to regular milk
  • Limited availability in certain regions
Rs.299.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Plant-Based Milk Alternative
Volume 1L
Key Ingredients Oats
Nutritional Benefits Rich in fiber
Texture Creamy
Versatility Suitable for recipes
Dietary Suitability Dairy-free, Vegan
Target Audience Lactose intolerant, Vegan, General consumers
Details
Urban Platter OatWOW Classic Oat Beverage is a plant-based milk alternative that offers a delicious and nutritious option for those looking to avoid dairy products. Made from oats, this beverage is a great source of fiber and provides a creamy texture that can be enjoyed on its own or used in recipes.

Key Features: - Plant-based milk alternative - Made from oats - Rich in fiber - Creamy texture - Versatile in recipes

For whom: Urban Platter OatWOW Classic Oat Beverage is perfect for those who are lactose intolerant, vegan, or simply looking to add more plant-based options to their diet. It can be enjoyed by people of all ages as a refreshing and nutritious beverage.

Pros: - Dairy-free - High in fiber - Creamy texture - Versatile in recipes

Cons: - Some may find the taste of oat milk different from traditional dairy milk - May not be suitable for those with allergies to oats

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 OatWOW offers a nutritious, lactose-free alternative appealing to health-conscious consumers. Healthline, FoodNavigator
Brand Strength 20 14 Urban Platter is recognized for quality and innovation in the health food segment. Brand Equity, Economic Times
Category Momentum 20 15 The plant-based beverage category is growing rapidly in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than traditional dairy options, limiting mass appeal. MarketWatch, Business Standard
Competition 10 5 Facing strong competition from established brands in the plant-based segment. FMCG News, Business Today
Use-case Advantage 5 4 Ideal for breakfast and cooking, but niche compared to traditional milk usage. Consumer Reports, Times of India
Final Market Score 100 66/100 (3.30/5) Urban Platter OatWOW is a strong contender in the growing plant-based beverage market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: OatWOW offers a nutritious, lactose-free alternative appealing to health-conscious consumers.
    Sources: Healthline, FoodNavigator
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Urban Platter is recognized for quality and innovation in the health food segment.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The plant-based beverage category is growing rapidly in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than traditional dairy options, limiting mass appeal.
    Sources: MarketWatch, Business Standard
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from established brands in the plant-based segment.
    Sources: FMCG News, Business Today
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for breakfast and cooking, but niche compared to traditional milk usage.
    Sources: Consumer Reports, Times of India
Summary
Urban Platter OatWOW is a strong contender in the growing plant-based beverage market.

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Price Comparison

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Rs.299.00 Rs.300.00

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Urban Platter OatWOW Classic Oat Beverage, 1L [Plant-Based /Milk Alternative]

Estimated Delivery: 2-3 days
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Rs.299.00 Rs.300.00