Unibic Oats Digestive 1kg Oats Boost

0 reviews
Unibic Oats Digestive 1kg Oats Boost
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious snack with Unibic Oats Digestive biscuits, made from whole grain oats and packed with fiber for a healthier choice.
  • These biscuits are perfect for health-conscious individuals seeking a tasty treat without artificial colors or preservatives.
  • Conveniently packaged, Unibic Oats Digestive biscuits are ideal for on-the-go snacking, offering a satisfying crunch anytime, anywhere.
  • Suitable for vegetarians, these biscuits provide a versatile snack option that combines health benefits with classic digestive taste.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Unibic Oats Digestive offers a healthy option but faces stiff competition in the breakfast cereal market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 947
Total / Avg 4.00★ 947
Consensus: 4.00★ from 947 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Tasty and satisfying snack option.
  • High in fiber, promoting digestive health.
  • Convenient packaging for easy storage.

⚠️ What to Watch

  • Some find it too crumbly or dry.
  • May contain added sugars that some consumers dislike.
  • Price point considered high by some buyers.
Rs.150.00 Rs.290.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Weight 1kg
Ingredients Whole grain oats
Fiber High
Preservatives No artificial
Vegetarian Yes
Pros Packed with fiber and whole grains
Cons May not appeal to those who prefer sweeter biscuits
Details
Unibic Oats Digestive biscuits are a healthy and delicious snack option that combines the goodness of oats with the classic taste of digestive biscuits. Made with high-quality ingredients, these biscuits are perfect for those looking for a nutritious yet tasty treat.

Key Features:
- Made with whole grain oats
- High in fiber
- No artificial colors or preservatives
- Suitable for vegetarians
For whom:
Unibic Oats Digestive biscuits are ideal for individuals who are conscious about their health and looking for a nutritious snack option. Whether you're on the go or simply looking for a guilt-free treat, these biscuits are a great choice.

Pros:
- Packed with fiber and whole grains
- Tasty and satisfying
- Convenient and easy to take on-the-go
- Versatile snack option
Cons:
- May not appeal to those who prefer sweeter biscuits
- Some may find the texture to be too crunchy
- Packaging could be more eco-friendly

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Oats are favored for health benefits, aligning well with consumer preferences. Euromonitor, Statista
Brand Strength 20 10 Unibic is recognized but faces strong competition from established brands. Nielsen, MarketResearch
Category Momentum 20 15 Breakfast cereals are increasingly popular in India due to health trends. Nielsen, Mintel
Price Positioning 20 12 Pricing is competitive but not the lowest in the segment, affecting appeal. RetailDive, BusinessStandard
Competition 10 8 Strong competition from brands like Kellogg's and Britannia impacts market share. IDC, Canalys
Use-case Advantage 5 3 Ideal for health-conscious consumers but limited in versatility. ConsumerReports
Final Market Score 100 66/100 (3.30/5) Unibic Oats Digestive offers a healthy option but faces stiff competition in the breakfast cereal market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Oats are favored for health benefits, aligning well with consumer preferences.
    Sources: Euromonitor, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Unibic is recognized but faces strong competition from established brands.
    Sources: Nielsen, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive but not the lowest in the segment, affecting appeal.
    Sources: RetailDive, BusinessStandard
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition from brands like Kellogg's and Britannia impacts market share.
    Sources: IDC, Canalys
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health-conscious consumers but limited in versatility.
    Sources: ConsumerReports
Summary
Unibic Oats Digestive offers a healthy option but faces stiff competition in the breakfast cereal market.

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Price Comparison

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Unibic Oats Digestive, 1kg

Estimated Delivery: 2-3 days
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Rs.150.00 Rs.290.00