Naturik Oats Chilla Mix 250g

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Naturik Oats Chilla Mix 250g
Smart Rank ⓘ 61/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with 80% oats and pulses, providing a healthy start for you and your family.
  • Prepare a high-protein meal in minutes with our instant mix, perfect for busy mornings and on-the-go lifestyles.
  • Versatile mix allows you to create delicious cheelas and dosas, catering to various tastes and preferences.
  • Ideal for health-conscious individuals and parents seeking quick, nutritious options for their kids' breakfast.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising healthy breakfast option with growing market appeal but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 100
Total / Avg 4.00★ 100
Consensus: 4.00★ from 100 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and quick to prepare, ideal for busy mornings.
  • High in protein and made with healthy ingredients, suitable for families.
  • Versatile mix that can be used for both cheela and dosa, appealing to different tastes.

⚠️ What to Watch

  • Some users found the taste bland and lacking seasoning.
  • Texture may not be as appealing as traditional options for some consumers.
  • Higher price point compared to regular flour mixes.
Rs.183.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Oats Chilla Mix 250g
Key Ingredients 80% Oats & Pulses
Protein Content High-Protein
Preparation Instant, Ready-to-Cook
Usage Cheela & Dosa Mix
Target Audience Kids & Family
Pros High in protein and fiber
Cons Taste preference may vary
Price 199.00
Details


Key Features: - Made with 80% oats and pulses for a healthy and nutritious breakfast option - Instant and ready-to-cook mix, perfect for busy mornings - High in protein to keep you full and energized throughout the day - Versatile mix that can be used to make cheelas and dosas

For whom: - Individuals looking for a quick and easy breakfast option - Health-conscious individuals looking for a high-protein breakfast option - Parents looking for a nutritious breakfast option for their kids

Pros: - High in protein and fiber, making it a healthy breakfast option - Easy and quick to prepare, saving you time in the mornings - Versatile mix that can be used to make different dishes

Cons: - Some may prefer the taste of traditional cheelas and dosas - May not be suitable for those with allergies to oats or pulses

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High-protein, instant mix appeals to busy families seeking healthy options. MarketResearch, ConsumerFeedback
Brand Strength 20 10 The Naturik Co. is gaining recognition but is not yet a household name. SharkTankIndia, SocialMedia
Category Momentum 20 15 Breakfast cereals are increasingly popular for health-conscious consumers in India. Nielsen, Mintel
Price Positioning 20 15 Competitively priced compared to other premium breakfast options in the market. RetailAnalysis, PriceComparison
Competition 10 2 Faces strong competition from established brands in the breakfast segment. MarketShareReports, CompetitorAnalysis
Use-case Advantage 5 4 Convenient for quick meals, especially for children and busy parents. ParentingBlogs, HealthMagazines
Final Market Score 100 66/100 (3.30/5) A promising healthy breakfast option with growing market appeal but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High-protein, instant mix appeals to busy families seeking healthy options.
    Sources: MarketResearch, ConsumerFeedback
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The Naturik Co. is gaining recognition but is not yet a household name.
    Sources: SharkTankIndia, SocialMedia
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular for health-conscious consumers in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to other premium breakfast options in the market.
    Sources: RetailAnalysis, PriceComparison
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Faces strong competition from established brands in the breakfast segment.
    Sources: MarketShareReports, CompetitorAnalysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for quick meals, especially for children and busy parents.
    Sources: ParentingBlogs, HealthMagazines
Summary
A promising healthy breakfast option with growing market appeal but faces stiff competition.

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Price Comparison

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Rs.183.00 Rs.199.00

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The Naturik Co. Oats Chilla Mix 250g: Instant, Ready-to-Cook Cheela & Dosa Mix with 80% Oats & Pulses, High-Protein Healthy Breakfast Option for Kids & Family | As Seen On Shark Tank

Estimated Delivery: 2-3 days
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Rs.183.00 Rs.199.00