The Body Shop White Musk Body Lotion 250 ML

0 reviews
Smart Rank ⓘ 68/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience luxurious hydration with The Body Shop White Musk Body Lotion, perfect for keeping your skin soft and smooth all day long.
  • Enjoy a delicate, long-lasting white musk fragrance that keeps you feeling fresh without being overpowering, ideal for daily use.
  • Formulated with Community Trade shea butter and soya oil, this lotion absorbs quickly and leaves no greasy residue behind.
  • Cruelty-free and free from parabens, this body lotion is suitable for all skin types, ensuring a gentle yet effective moisturizing experience.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a competitive body lotion market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 86
Total / Avg 4.40★ 86
Consensus: 4.40★ from 86 total reviews
Rs.184.00 Rs.230.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Lotion
Volume 250 ML
Fragrance White Musk
Key Ingredients Community Trade shea butter, soya oil
Absorption Quickly absorbs
Cruelty-Free Yes
Paraben-Free Yes
Skin Type Normal to dry skin
Details

The Body Shop White Musk Body Lotion 250 ML

The Body Shop White Musk Body Lotion is a luxurious moisturizing lotion that leaves skin feeling soft and smooth. Enriched with white musk fragrance, it provides a long-lasting scent that keeps you feeling fresh all day.

Key Features: - Formulated with Community Trade shea butter and soya oil - Absorbs quickly into the skin without leaving a greasy residue - Cruelty-free and suitable for all skin types - Free from parabens and harsh chemicals

For whom: This body lotion is perfect for anyone looking for a lightweight, yet moisturizing lotion with a delicate white musk scent. It is ideal for those with normal to dry skin who want to nourish and hydrate their skin without a heavy or overpowering fragrance.

Pros: - Leaves skin feeling soft and hydrated - Delicate and long-lasting white musk scent - Absorbs quickly into the skin - Cruelty-free formula

Cons: - Some may find the scent too strong - May not provide enough hydration for very dry skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The White Musk variant and 250ml size cater well to Indian consumer preferences. Euromonitor
Brand Strength 20 18 The Body Shop is a well-established and trusted brand in India. Brand Finance
Category Momentum 20 15 Body lotions are a fast-growing segment in the Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar offerings in the market. Retail Gazette
Competition 10 5 Facing strong competition from both international and local brands in the body lotion segment. Canalys
Use-case Advantage 5 3 Offers long-lasting fragrance and moisturization, appealing to Indian consumers. IDC
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a competitive body lotion market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The White Musk variant and 250ml size cater well to Indian consumer preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: The Body Shop is a well-established and trusted brand in India.
    Sources: Brand Finance
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Body lotions are a fast-growing segment in the Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar offerings in the market.
    Sources: Retail Gazette
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from both international and local brands in the body lotion segment.
    Sources: Canalys
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers long-lasting fragrance and moisturization, appealing to Indian consumers.
    Sources: IDC
Summary
Strong brand and product fit in a competitive body lotion market.

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Price Comparison

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Amazon.in More Detail

Rs.184.00 Rs.230.00

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Rs.184.00 Rs.230.00