The Body Shop White Musk Body Lotion 250 ML
Smart Rank ⓘ
68/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience luxurious hydration with The Body Shop White Musk Body Lotion, perfect for keeping your skin soft and smooth all day long.
- Enjoy a delicate, long-lasting white musk fragrance that keeps you feeling fresh without being overpowering, ideal for daily use.
- Formulated with Community Trade shea butter and soya oil, this lotion absorbs quickly and leaves no greasy residue behind.
- Cruelty-free and free from parabens, this body lotion is suitable for all skin types, ensuring a gentle yet effective moisturizing experience.
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and product fit in a competitive body lotion market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 86 |
Total / Avg | 4.40★ | 86 |
Consensus:
4.40★ from 86 total reviews
Key Features
Category | Body Lotion |
---|---|
Volume | 250 ML |
Fragrance | White Musk |
Key Ingredients | Community Trade shea butter, soya oil |
Absorption | Quickly absorbs |
Cruelty-Free | Yes |
Paraben-Free | Yes |
Skin Type | Normal to dry skin |
Details
The Body Shop White Musk Body Lotion 250 ML
The Body Shop White Musk Body Lotion is a luxurious moisturizing lotion that leaves skin feeling soft and smooth. Enriched with white musk fragrance, it provides a long-lasting scent that keeps you feeling fresh all day.Key Features: - Formulated with Community Trade shea butter and soya oil - Absorbs quickly into the skin without leaving a greasy residue - Cruelty-free and suitable for all skin types - Free from parabens and harsh chemicals
For whom: This body lotion is perfect for anyone looking for a lightweight, yet moisturizing lotion with a delicate white musk scent. It is ideal for those with normal to dry skin who want to nourish and hydrate their skin without a heavy or overpowering fragrance.
Pros: - Leaves skin feeling soft and hydrated - Delicate and long-lasting white musk scent - Absorbs quickly into the skin - Cruelty-free formula
Cons: - Some may find the scent too strong - May not provide enough hydration for very dry skin types
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The White Musk variant and 250ml size cater well to Indian consumer preferences. | Euromonitor |
Brand Strength | 20 | 18 | The Body Shop is a well-established and trusted brand in India. | Brand Finance |
Category Momentum | 20 | 15 | Body lotions are a fast-growing segment in the Indian market. | Mintel |
Price Positioning | 20 | 15 | Competitively priced compared to similar offerings in the market. | Retail Gazette |
Competition | 10 | 5 | Facing strong competition from both international and local brands in the body lotion segment. | Canalys |
Use-case Advantage | 5 | 3 | Offers long-lasting fragrance and moisturization, appealing to Indian consumers. | IDC |
Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and product fit in a competitive body lotion market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The White Musk variant and 250ml size cater well to Indian consumer preferences.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: The Body Shop is a well-established and trusted brand in India.Sources: Brand Finance -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Body lotions are a fast-growing segment in the Indian market.Sources: Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar offerings in the market.Sources: Retail Gazette -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing strong competition from both international and local brands in the body lotion segment.Sources: Canalys -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Offers long-lasting fragrance and moisturization, appealing to Indian consumers.Sources: IDC
Summary
Strong brand and product fit in a competitive body lotion market.
Quick Compare

Rs.1,595.00
⭐ Reviews Summary
✅ What Users Love
- Lightweight and non-greasy formula
- Pleasant and long-lasting fragrance
- Moisturizes skin effectively without irritation
⚠️ What to Watch
- Scent may be too strong for some users
- Price point considered high for the quantity
- Some users report it doesn't absorb well on very dry skin

Rs.420.00
⭐ Reviews Summary
✅ What Users Love
- Effectively removes dead skin and dirt
- Pleasant coffee and coconut scent
- Suitable for all skin types without irritation
⚠️ What to Watch
- Can be messy to use
- May require frequent application for best results
- Some users experienced dryness after use

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Intensely moisturizes the skin
- Long lasting fragrance
- Gentle on all skin types
⚠️ What to Watch
- Scent may be too strong for some
- May not deeply cleanse for all users
- Packaging could be improved for easier use
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