Mamaearth Rice Water Moisturizing Body Wash with Rice Water Hydrating Lily Scent for Dewy Glass Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types
Smart Rank ⓘ
67/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Intensely moisturizes skin for a soft, supple feel
- Long lasting fragrance keeps you fresh all day
- Gentle formula cleanses without causing dryness
- Suitable for all skin types, perfect for the whole family
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and innovative features position Mamaearth Rice Water Body Wash well in the premium body wash gel segment in India.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.1★ | 86 |
| Total / Avg | 4.10★ | 86 |
Consensus:
4.10★ from 86 total reviews
Rs.225.00 Rs.225.00
Best price from
Amazon.in
Amazon.in
Details
Mamaearth Rice Water Moisturizing Body Wash with Rice Water Hydrating Lily Scent for Dewy Glass Skin 275 ml Intensely Moisturizes Long Lasting Fragrance Deeply Cleanses Gentle All Skin Types
This Mamaearth Rice Water Moisturizing Body Wash is specially formulated with rice water and hydrating lily scent to provide intense moisture and leave your skin with a dewy glass-like finish. It deeply cleanses the skin while providing long-lasting hydration, making it perfect for all skin types.Key Features: - Enriched with rice water and hydrating lily scent - Intensely moisturizes and deeply cleanses the skin - Leaves skin feeling soft, smooth, and hydrated - Provides a long-lasting fragrance - Gentle formula suitable for all skin types
For whom: This body wash is suitable for anyone looking for a moisturizing and nourishing body wash that provides intense hydration and a refreshing scent. Whether you have dry, normal, or sensitive skin, this product is gentle enough for all skin types.
Pros: - Provides intense moisture to the skin - Leaves the skin feeling soft and smooth - Long-lasting fragrance - Gentle formula suitable for all skin types
Cons: - Some may find the scent to be too strong - Might not be suitable for those with fragrance allergies
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Innovative use of rice water and hydrating lily scent aligns with current skincare trends. | Euromonitor |
| Brand Strength | 20 | 18 | Established brand with strong reputation for natural products. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for premium body wash gels in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium body wash gels in the market. | Kantar |
| Competition | 10 | 9 | Facing moderate competition from other premium body wash gel brands in India. | Nielsen |
| Use-case Advantage | 5 | 4 | Suitable for all skin types, offering a versatile solution for consumers. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and innovative features position Mamaearth Rice Water Body Wash well in the premium body wash gel segment in India. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Innovative use of rice water and hydrating lily scent aligns with current skincare trends.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with strong reputation for natural products.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for premium body wash gels in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium body wash gels in the market.Sources: Kantar -
Competition 9/10
Weight: 10Contribution: 9Rationale: Facing moderate competition from other premium body wash gel brands in India.Sources: Nielsen -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Suitable for all skin types, offering a versatile solution for consumers.Sources: GfK
Summary
Strong brand and innovative features position Mamaearth Rice Water Body Wash well in the premium body wash gel segment in India.
Quick Compare
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Intensely moisturizes the skin
- Long lasting fragrance
- Gentle on all skin types
⚠️ What to Watch
- Scent may be too strong for some
- May not deeply cleanse for all users
- Packaging could be improved for easier use
Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting refreshing fragrance
- Effective 12-hour odor-busting formula
- Dermatologist tested
⚠️ What to Watch
- Some users may find the fragrance too strong
- Not suitable for individuals with sensitive skin
- Packaging could be improved for easier dispensing
Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting dark chocolate fragrance
- Removes odor and bacteria effectively
- Dermatologically tested
⚠️ What to Watch
- Fragrance may be too strong for some
- Texture may feel sticky on skin
- Price is higher compared to similar products
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Refreshing scent
- Suitable for both men and women
⚠️ What to Watch
- Some users found the scent too strong
- Spray mechanism can be faulty
- Not ideal for sensitive skin
Where to Buy
₹399.00
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₹399.00
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Price Comparison
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