Surf Excel Easy Wash 5 Kg

0 reviews
Surf Excel Easy Wash 5 Kg
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effortlessly remove tough stains with Surf Excel Easy Wash Detergent Powder, ensuring your clothes come out clean and fresh every wash.
  • Designed for busy individuals and families, this detergent offers reliable cleaning without requiring too much effort in your laundry routine.
  • Enjoy the convenience of using this detergent for both hand and machine washes, making laundry day easier than ever before.
  • With its economical 5 Kg packaging, Surf Excel provides long-lasting use while being gentle on clothes, preserving their quality.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Surf Excel Easy Wash Detergent Powder 5 Kg holds a strong position in the competitive Indian detergent market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 21,189
Total / Avg 4.40★ 21,189
Consensus: 4.40★ from 21,189 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective stain removal on various fabrics
  • Pleasant fragrance that lingers on clothes
  • Economical packaging size for family use

⚠️ What to Watch

  • Can leave residue if not rinsed properly
  • Some users report fading of colors over time
  • Higher price compared to other detergent brands
Rs.610.00 Rs.730.00
Best price from Amazon.in Amazon.in
Key Features
Category Detergent
Weight 5 Kg
Price 730.0000
Formulation Advanced stain removal
Usage Hand wash and machine wash
Pros Removes tough stains, gentle on clothes, economical packaging
Cons Not suitable for delicate fabrics, strong scent
Details
Surf Excel Easy Wash Detergent Powder is a trusted laundry solution that helps remove tough stains effortlessly. It is specially formulated to ensure that your clothes come out clean and fresh with every wash.

Key Features: - Advanced formulation that penetrates deep into fabric fibers to remove stubborn stains - Easy to use, just add a scoop to your washing machine for effective cleaning - Suitable for both hand wash and machine wash

For whom: Surf Excel Easy Wash Detergent Powder is ideal for busy individuals and families looking for a reliable laundry detergent that delivers great results without requiring too much effort.

Pros: - Removes tough stains with ease - Gentle on clothes, preserving fabric quality - Economical packaging size for long-lasting use

Cons: - Not suitable for delicate fabrics that require special care - Some users may find the scent too strong for their preference

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers convenient and effective cleaning solution for Indian households. TOI, Livemint
Brand Strength 20 18 Strong brand reputation and trust among Indian consumers. Business Standard, Hindu
Category Momentum 20 15 Growing demand for health and wellness products in Indian market. Mint, ET
Price Positioning 20 15 Competitively priced compared to similar products in the market. Economic Times, Business Today
Competition 10 5 Facing strong competition from other established detergent brands in India. Financial Express
Use-case Advantage 5 3 Addresses the need for efficient laundry solutions in large Indian households. Hindustan Times
Final Market Score 100 76/100 (3.80/5) Surf Excel Easy Wash Detergent Powder 5 Kg holds a strong position in the competitive Indian detergent market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers convenient and effective cleaning solution for Indian households.
    Sources: TOI, Livemint
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and trust among Indian consumers.
    Sources: Business Standard, Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for health and wellness products in Indian market.
    Sources: Mint, ET
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Economic Times, Business Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from other established detergent brands in India.
    Sources: Financial Express
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the need for efficient laundry solutions in large Indian households.
    Sources: Hindustan Times
Summary
Surf Excel Easy Wash Detergent Powder 5 Kg holds a strong position in the competitive Indian detergent market.

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Surf Excel Easy Wash Detergent Powder 5 Kg

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Rs.610.00 Rs.730.00