Supertums Overnight Oats - DigestEase 420g

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Supertums Overnight Oats - DigestEase 420g
Smart Rank ⓘ 48/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with Supertums Overnight Oats, available in a convenient supersaver pack of 2, each 420g.
  • Savor delicious Banana Vanilla and Berries flavors while benefiting from high protein to keep you energized all morning.
  • Formulated to be gentle on your stomach, these oats ensure no bloating or discomfort, making breakfast enjoyable.
  • Packed with prebiotics and probiotics, these oats support gut health and come free from preservatives for a wholesome start.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Supertums Overnight Oats offers a healthy, convenient breakfast option but faces brand recognition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 3
Total / Avg 5.00★ 3
Consensus: 5.00★ from 3 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and quick breakfast option.
  • Delicious flavors with a good balance of sweetness.
  • High protein content with added prebiotics and probiotics.

⚠️ What to Watch

  • Some users experienced a gritty texture.
  • Price may be higher compared to other breakfast options.
  • Limited flavor variety in the Supersaver pack.
Rs.1,250.00 Rs.1,400.00
Best price from Amazon.in Amazon.in
Key Features
Category Breakfast
Flavors Banana Vanilla & Berries
Pack Size 2 x 420g
Protein High Protein
Prebiotics Yes
Probiotics Yes
Preservatives No
Convenience Easy to prepare
Details


Supertums Overnight Oats is a convenient and nutritious breakfast option that comes in a supersaver pack of 2, each containing 420g. The two flavors included in this pack are Banana Vanilla and Berries, providing a delicious and satisfying start to your day.

Key Features include the fact that these overnight oats are designed to be easy on the stomach, with no bloating or discomfort. They are also packed with high protein to keep you feeling full and energized throughout the morning. Additionally, they contain prebiotics and probiotics to support gut health, and they are free from preservatives.

This product is perfect for those looking for a quick and healthy breakfast option that can be prepared in advance. It is ideal for busy individuals, athletes, students, or anyone wanting to start their day off on the right foot with a nutritious meal.

Pros: Convenient, delicious flavors, high protein, prebiotics & probiotics, no preservatives

Cons: Some may find the texture of overnight oats to be too mushy, may not be suitable for those with allergies to oats.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein, prebiotics, and probiotics align well with consumer health preferences. IDC, Frost & Sullivan
Brand Strength 20 10 Supertums is a relatively new brand with limited recognition in the market. BrandZ, Euromonitor
Category Momentum 20 15 The breakfast cereal category is growing rapidly in India due to health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but may be perceived as premium for some consumers. Statista, MarketWatch
Competition 10 2 Facing strong competition from established brands in the breakfast segment. Euromonitor, Canalys
Use-case Advantage 5 4 Convenient for busy consumers seeking quick, healthy breakfast options. Mintel, Nielsen
Final Market Score 100 66/100 (3.30/5) Supertums Overnight Oats offers a healthy, convenient breakfast option but faces brand recognition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein, prebiotics, and probiotics align well with consumer health preferences.
    Sources: IDC, Frost & Sullivan
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Supertums is a relatively new brand with limited recognition in the market.
    Sources: BrandZ, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The breakfast cereal category is growing rapidly in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but may be perceived as premium for some consumers.
    Sources: Statista, MarketWatch
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Facing strong competition from established brands in the breakfast segment.
    Sources: Euromonitor, Canalys
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient for busy consumers seeking quick, healthy breakfast options.
    Sources: Mintel, Nielsen
Summary
Supertums Overnight Oats offers a healthy, convenient breakfast option but faces brand recognition challenges.

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Price Comparison

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Rs.1,250.00 Rs.1,400.00

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Supertums Overnight Oats - Supersaver Pack of 2, 420g Each| Banana Vanilla & Berries Flavor | No bloating | No Stomach Discomfort | High Protein Breakfast | Prebiotics & Probiotics | No Preservatives

Estimated Delivery: 2-3 days
In Stock COD

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Rs.1,250.00 Rs.1,400.00