Supertums Gut-Friendly Oats 420g

0 reviews
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious breakfast with Supertums Overnight Oats Berries, designed for those with IBS and digestive sensitivities.
  • Packed with prebiotics and probiotics, this oatmeal supports a healthy gut microbiome for improved digestive health.
  • High in protein, Supertums Overnight Oats provides a satisfying meal that keeps you full and energized throughout the morning.
  • Experience no bloating or gas with this low FODMAP oatmeal, making it a perfect choice for a gut-friendly breakfast option.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A strong contender in the health-focused breakfast segment, appealing to niche consumers.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.8★ 33
Total / Avg 4.80★ 33
Consensus: 4.80★ from 33 total reviews
Rs.649.00 Rs.700.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Model B0DH3R3JRN
Price 700.0000
Key Features Low FODMAP, Prebiotics, Probiotics, High Protein
Flavor Berries
Ideal For Individuals with IBS, Gut Health
Pros Promotes good gut health, Satisfying breakfast
Cons May not suit oat or berry allergies, Thick texture
Details
About Product: Supertums Overnight Oats Berries is a low FODMAP oatmeal specifically designed for individuals with digestive sensitivities like IBS. It is a gut-friendly food that helps to promote good gut health.

Key Features: This oatmeal contains prebiotics and probiotics to support a healthy gut microbiome. It is high in protein, making it a satisfying breakfast option. The blend of berries adds a delicious flavor to the oats.

For whom: This product is ideal for individuals with IBS or other digestive issues. It is also suitable for anyone looking to improve their gut health and enjoy a nutritious and delicious breakfast option.

Pros: - Low FODMAP oatmeal - Contains prebiotics and probiotics - High protein content - Delicious berry flavor - Promotes good gut health

Cons: - May not be suitable for individuals with allergies to oats or berries - Some may find the texture of overnight oats to be too thick

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features like low FODMAP and high protein cater well to niche dietary needs. Healthline, Nutrition.org
Brand Strength 20 10 Brand recognition is moderate, with emerging competition in the health segment. IDC, Euromonitor
Category Momentum 20 15 Breakfast cereals are increasingly popular for health-conscious consumers in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but may be perceived as premium for some consumers. Statista, MarketWatch
Competition 10 7 The market has several competitors offering similar health-focused products. Mintel, Nielsen
Use-case Advantage 5 4 Targeting IBS sufferers provides a specific use-case advantage in the market. IBSnetwork, GutHealth
Final Market Score 100 66/100 (3.30/5) A strong contender in the health-focused breakfast segment, appealing to niche consumers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features like low FODMAP and high protein cater well to niche dietary needs.
    Sources: Healthline, Nutrition.org
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with emerging competition in the health segment.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular for health-conscious consumers in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium for some consumers.
    Sources: Statista, MarketWatch
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: The market has several competitors offering similar health-focused products.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Targeting IBS sufferers provides a specific use-case advantage in the market.
    Sources: IBSnetwork, GutHealth
Summary
A strong contender in the health-focused breakfast segment, appealing to niche consumers.

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Price Comparison

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Amazon.in More Detail

Rs.649.00 Rs.700.00

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Supertums Overnight Oats Berries 420g | LOW FODMAP Oatmeal | IBS & GUT Friendly Food | Prebiotics & Probiotics | High Protein Breakfast | No bloating | No Gas | No Stomach Discomfort

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.649.00 Rs.700.00