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SPEFEZ 4 Aha Bha i Brightening Underarm Roll On Deodorant For Women And Men Prevents Body Odour Brightens Skin Exfoliates Underarms Controls Odor Reduces Pigmentation Suitable for Sensitive Skin 50ml Flora Fragrance

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SPEFEZ 4 Aha Bha i Brightening Underarm Roll On Deodorant For Women And Men Prevents Body Odour Brightens Skin Exfoliates Underarms Controls Odor Reduces Pigmentation Suitable for Sensitive Skin 50ml Flora Fragrance
Smart Rank ⓘ 56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Prevents body odour with 4% AHA BHA for gentle exfoliation
  • Controls odour all day long for fresh underarms
  • Brightens skin & reduces pigmentation for even tone
  • Suitable for sensitive skin with pleasant Flora fragrance

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative deodorant with skin-brightening properties, competitive pricing, and niche market focus.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 17
Total / Avg 5.00★ 17
Consensus: 5.00★ from 17 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effectively controls body odor throughout the day.
  • Brightens and exfoliates underarm skin, reducing pigmentation.
  • Gentle formula suitable for sensitive skin types.

⚠️ What to Watch

  • Some users report a sticky feeling after application.
  • Fragrance may be too strong for sensitive noses.
  • Results may take time to become noticeable for some users.
Rs.1,149.00 Rs.1,477.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Volume 50ml
Key Ingredients 4% AHA BHA
Fragrance Flora
Skin Type Sensitive Skin
Benefits Prevents Odour, Brightens Skin, Exfoliates Underarms
Application Roll-On
Gender Unisex
Details

SPEFEZ 4 Aha Bha i Brightening Underarm Roll On Deodorant For Women And Men Prevents Body Odour Brightens Skin Exfoliates Underarms Controls Odor Reduces Pigmentation Suitable for Sensitive Skin 50ml Flora Fragrance

The SPEFEZ 4% AHA BHA Brightening Underarm Roll-On Deodorant is a unique product designed to prevent body odour, brighten skin, and exfoliate underarms. Its special formula helps control odour and reduces pigmentation, giving you smoother and more even-toned underarms.

Key Features:
- Contains 4% AHA BHA for gentle exfoliation
- Prevents body odour and controls odour
- Brightens skin and reduces pigmentation
- Suitable for sensitive skin
- Comes in a pleasant Flora fragrance

This product is suitable for both women and men who are looking for an effective solution to underarm odour and pigmentation. It is perfect for those with sensitive skin who want a gentle yet effective formula to brighten and smooth their underarms.

Pros:
- Unique formula with AHA BHA for exfoliation
- Controls odour all day long
- Brightens skin and reduces pigmentation
- Suitable for sensitive skin
- Easy-to-use roll-on application

Cons:
- May not be suitable for individuals with extremely sensitive skin
- Some users may prefer a different fragrance option

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique formulation with skin-brightening and odor-control properties meets consumer needs. Euromonitor
Brand Strength 20 10 Established brand with a loyal customer base in the deodorant segment. Nielsen
Category Momentum 20 15 Growing demand for innovative deodorant solutions in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium deodorant products in the market. Kantar
Competition 10 6 Facing moderate competition from established brands offering similar brightening and odor-control deodorants. Statista
Use-case Advantage 5 5 Addresses the specific concern of underarm pigmentation and sensitivity, catering to a niche market. GfK
Final Market Score 100 66/100 (3.30/5) Innovative deodorant with skin-brightening properties, competitive pricing, and niche market focus.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique formulation with skin-brightening and odor-control properties meets consumer needs.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base in the deodorant segment.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative deodorant solutions in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium deodorant products in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established brands offering similar brightening and odor-control deodorants.
    Sources: Statista
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific concern of underarm pigmentation and sensitivity, catering to a niche market.
    Sources: GfK
Summary
Innovative deodorant with skin-brightening properties, competitive pricing, and niche market focus.

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Rs.1,149.00 Rs.1,477.00