Bikaji Moong Dal Crunch 1Kg
Smart Rank ⓘ
73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the addictive crunch of Bikaji Moong Dal - Salty Golden Beads
- Experience the extraordinary taste and feeling in every bite
- Convenient 1Kg pack ensures you have plenty to enjoy
- Fully automated preparation guarantees even frying and flavoring
Market-Based Score (India)
66/100 (3.30/5)
Decent Bikaji Moong Dal offers a well-positioned traditional snack with unique features and competitive pricing in the Indian market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.2★ | 1,073 |
Total / Avg | 4.20★ | 1,073 |
Consensus:
4.20★ from 1,073 total reviews
Key Features
Category | Snack |
---|---|
Texture | Crispy and crunchy |
Flavor | Authentic |
Preparation | Fully automated |
Frying | Even frying and flavoring |
Pack Size | 1Kg |
Pros | Addictive crunch, Authentic taste |
Cons | High salt content |
Details
Key Features: - Crispy and crunchy texture - Authentic flavor - Fully automated preparation process - Even frying and flavoring for consistent taste - Comes in a convenient 1Kg pack
For whom: Ideal for snack lovers, party hosts, and anyone looking for a delicious and addictive crunchy snack to enjoy with family and friends.
Pros: - Addictive crunch that keeps you coming back for more - Authentic taste and texture - Convenient packaging for sharing or storing
Cons: - High salt content may not be suitable for individuals watching their sodium intake.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Product offers a unique taste and texture with automated preparation, appealing to modern consumers. | Livemint, Financial Express |
Brand Strength | 20 | 10 | Established brand with a loyal customer base in the snacks category. | Economic Times, Hindu Business Line |
Category Momentum | 20 | 15 | Growing demand for traditional Indian snacks in the market. | Mint, Business Standard |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Business Today, CNBC TV18 |
Competition | 10 | 6 | Facing moderate competition from other established snack brands offering similar products. | Zee Business, Financial Chronicle |
Use-case Advantage | 5 | 5 | Convenient and ready-to-eat snack suitable for various occasions. | Moneycontrol, NDTV Profit |
Final Market Score | 100 | 66/100 (3.30/5) | Bikaji Moong Dal offers a well-positioned traditional snack with unique features and competitive pricing in the Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Product offers a unique taste and texture with automated preparation, appealing to modern consumers.Sources: Livemint, Financial Express -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with a loyal customer base in the snacks category.Sources: Economic Times, Hindu Business Line -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for traditional Indian snacks in the market.Sources: Mint, Business Standard -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Business Today, CNBC TV18 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established snack brands offering similar products.Sources: Zee Business, Financial Chronicle -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient and ready-to-eat snack suitable for various occasions.Sources: Moneycontrol, NDTV Profit
Summary
Bikaji Moong Dal offers a well-positioned traditional snack with unique features and competitive pricing in the Indian market.
Quick Compare

Rs.330.00
⭐ Reviews Summary
✅ What Users Love
- Deliciously crunchy texture
- Well-seasoned and flavorful
- Convenient packaging for sharing
⚠️ What to Watch
- Some found it overly salty
- May contain broken pieces
- Not suitable for those with nut allergies

Rs.406.00
⭐ Reviews Summary
✅ What Users Love
- Provides excellent softness for up to 12 hours after cooking.
- High-quality whole wheat atta with good texture for various recipes.
- Convenient 5kg packaging suitable for families.
⚠️ What to Watch
- Some users report a slightly higher price compared to local brands.
- Occasional complaints about inconsistent quality between batches.
- May require more water than other brands for optimal dough consistency.

Rs.120.00
⭐ Reviews Summary
✅ What Users Love
- 100% organic and chemical-free, appealing to health-conscious consumers.
- Rich flavor enhances various dishes, making it a favorite for cooking.
- Good packaging that preserves freshness and quality.
⚠️ What to Watch
- Higher price point compared to non-organic alternatives.
- Some customers reported inconsistent quality between batches.
- Cooking time may be longer than expected for some users.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Bikaji Moong Dal - Salty Golden Beads | Mug Dal | Paasi Paruppu | Addictive Crunch | Fully Automated Preparation | Even Frying & Flavoring | Extraordinary Taste & Feeling | 1Kg Pack Estimated Delivery: 2-3 days
In Stock
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Rs.299.00 Rs.330.00 COD
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GO TO STORE GO TO STORE |
Bikaji Moong Dal - Salty Golden Beads | Mug Dal | Paasi Paruppu | Addictive Crunch | Fully Automated Preparation | Even Frying & Flavoring | Extraordinary Taste & Feeling | 1Kg Pack Estimated Delivery: 2-3 days
In Stock
COD
|