Pillsbury Soft Wheat Atta - 5kg

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Pillsbury Soft Wheat Atta - 5kg
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy soft and fluffy rotis for up to 12 hours with Pillsbury Gold Madhya Pradesh Sharbati Whole Wheat Atta
  • High-quality 5kg pack ensures you have an ample supply of premium whole wheat atta for your family
  • Experience the authentic taste of Madhya Pradesh Sharbati wheat in every bite of your homemade rotis
  • Make healthy and delicious meals effortlessly with this premium whole wheat atta from Pillsbury Gold

Market-Based Score (India)

66/100 (3.30/5)
Decent
Pillsbury Gold Atta offers a competitive edge with its unique softness feature in the premium whole wheat atta segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 1,059
Total / Avg 4.20★ 1,059
Consensus: 4.20★ from 1,059 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Provides excellent softness for up to 12 hours after cooking.
  • High-quality whole wheat atta with good texture for various recipes.
  • Convenient 5kg packaging suitable for families.

⚠️ What to Watch

  • Some users report a slightly higher price compared to local brands.
  • Occasional complaints about inconsistent quality between batches.
  • May require more water than other brands for optimal dough consistency.
Rs.280.00 Rs.406.00
Best price from Amazon.in Amazon.in
Details
This Pillsbury Gold Madhya Pradesh Sharbati Whole Wheat Atta is a premium quality flour made from the finest Sharbati wheat sourced from Madhya Pradesh. It is specially processed to retain the natural nutrients and ensure up to 12 hours of softness in your rotis and chapatis.

Key Features: - Made from Sharbati wheat from Madhya Pradesh - Specially processed for softness - Retains natural nutrients - Ideal for making rotis and chapatis - Comes in a 5kg pack

For whom: This whole wheat atta is perfect for anyone looking to make soft and delicious rotis and chapatis at home. It is suitable for households looking for a high-quality flour that retains the natural goodness of wheat.

Pros: - Premium quality flour - Retains natural nutrients - Ensures soft rotis and chapatis - Sourced from Madhya Pradesh - Comes in a convenient 5kg pack

Cons: - Price may be higher compared to regular atta brands - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique proposition of up to 12 hours of softness sets it apart in the market Hindu Business Line, Financial Express
Brand Strength 20 10 Pillsbury is a trusted brand known for quality and innovation in the flour category Economic Times, Livemint
Category Momentum 20 15 Growing demand for premium quality whole wheat atta in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for the premium quality offered, appealing to value-conscious consumers Business Today, The Hindu
Competition 10 6 Facing competition from local and national brands offering similar premium whole wheat atta options CNBC TV18, Financial Times
Use-case Advantage 5 5 Addresses the need for soft and fluffy rotis consistently, enhancing cooking experience India Today, Outlook
Final Market Score 100 66/100 (3.30/5) Pillsbury Gold Atta offers a competitive edge with its unique softness feature in the premium whole wheat atta segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique proposition of up to 12 hours of softness sets it apart in the market
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pillsbury is a trusted brand known for quality and innovation in the flour category
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium quality whole wheat atta in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the premium quality offered, appealing to value-conscious consumers
    Sources: Business Today, The Hindu
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and national brands offering similar premium whole wheat atta options
    Sources: CNBC TV18, Financial Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for soft and fluffy rotis consistently, enhancing cooking experience
    Sources: India Today, Outlook
Summary
Pillsbury Gold Atta offers a competitive edge with its unique softness feature in the premium whole wheat atta segment.

Price Comparison

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Amazon.in More Detail

Rs.280.00 Rs.406.00

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Pillsbury Gold Madhya Pradesh Sharbati Whole Wheat Atta | Upto 12 hours of Softness| 5kg

Estimated Delivery: 2-3 days
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Rs.280.00 Rs.406.00