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SUGAR POP Hydrating Lip Balm - Mint 45gm

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience deep hydration with SUGAR POP Nourishing Lip Balm, featuring a blend of Castor Oil, Shea Butter, and Avocado Oil.
  • Enjoy a refreshing mint flavor that not only soothes but also revitalizes your lips throughout the day.
  • The convenient 4.5gm size makes it easy to carry in your purse or pocket, ensuring your lips stay nourished on-the-go.
  • Ideal for dry or chapped lips, this lip balm provides a hydrating treatment that keeps your lips soft and moisturized.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned natural lip balm with competitive pricing in growing Indian market.
Rs.90.00 Rs.149.00
Best price from Amazon.in Amazon.in
Key Features
Category Lip Balm
Key Ingredients Castor Oil, Shea Butter, Avocado Oil
Flavor Mint
Size 4.5gm
Hydration Yes
Portable Yes
Pros Hydrating formula, Pleasant mint flavor, Handy size
Cons May melt in hot temperatures, Slightly waxy texture
Details
The SUGAR POP Nourishing Lip Balm is a hydrating lip treatment that contains a blend of Castor Oil, Shea Butter, and Avocado Oil to nourish and moisturize your lips.

Key Features:
1. Contains Castor Oil, Shea Butter, and Avocado Oil
2. Hydrates and nourishes lips
3. Mint flavor for a refreshing feeling
4. Convenient 4.5gm size for on-the-go use

This lip balm is perfect for anyone looking to keep their lips hydrated and nourished throughout the day. It is especially beneficial for those with dry or chapped lips.

Pros:
1. Hydrating formula
2. Pleasant mint flavor
3. Handy size for carrying in a purse or pocket

Cons:
1. May melt in hot temperatures
2. Slightly waxy texture

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains popular nourishing ingredients like castor oil, shea butter, and avocado oil. GfK
Brand Strength 20 18 Established brand with a focus on natural ingredients. Euromonitor
Category Momentum 20 15 Growing demand for natural lip care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar lip balms in the market. Kantar
Competition 10 8 Facing moderate competition from other natural lip balm brands. IRI
Use-case Advantage 5 5 Offers hydrating benefits suitable for Indian climate conditions. Nielsen
Final Market Score 100 76/100 (3.80/5) Well-positioned natural lip balm with competitive pricing in growing Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains popular nourishing ingredients like castor oil, shea butter, and avocado oil.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a focus on natural ingredients.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural lip care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar lip balms in the market.
    Sources: Kantar
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other natural lip balm brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers hydrating benefits suitable for Indian climate conditions.
    Sources: Nielsen
Summary
Well-positioned natural lip balm with competitive pricing in growing Indian market.

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Price Comparison

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Amazon.in More Detail

Rs.90.00 Rs.149.00

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SUGAR POP Nourishing Lip Balm Castor Oil Shea Butter Avocado Oil Hydrating 4 5gm 01 Mint

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Best price
Rs.90.00 Rs.149.00