Lipz Lip Moisturizer With SPF15 Rehydrates Heals Protects Pack of 1

This Lipz Lip Moisturizer with SPF15 is a must-have product for anyone looking to keep their lips hydrated, healed, and protected.

Key Features: - Contains SPF15 for added protection against sun damage - Formulated with moisturizing ingredients to keep lips soft and supple - Helps heal dry, cracked lips - Convenient pack of 1 for easy, on-the-go application

For whom: This lip moisturizer is perfect for anyone who wants to keep their lips moisturized and protected from the sun. It is suitable for all skin types and can be used by both men and women.

Pros: - Provides SPF protection - Hydrates and heals dry lips - Convenient to carry around - Suitable for all skin types

Cons: - May need to reapply throughout the day for continuous sun protection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF15 and healing properties align with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	6	Facing moderate competition from other lip care brands.	MarketWatch
Use-case Advantage	5	5	Addresses the need for lip hydration and sun protection.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Lipz Lip Moisturizer offers a well-rounded solution for lip care in the Indian market.

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