Brand X Deconstructed Hyaluronic Acid Lip Balm with Cupuacu Butter for Fuller, Hydrated Lips - Reduces Flakiness, Protects, and Nourishes Dry, Chapped Lips - Lip Balm for Men and Women - 4gm

Deconstruct Hyaluronic Acid Lip Balm is a hydrating and nourishing lip balm that contains 1% Cupuacu Butter, known for its moisturizing properties. This lip balm helps to keep lips hydrated, soft, and supple throughout the day.

Key Features:
- Contains 1% Cupuacu Butter for intense hydration
- Infused with Hyaluronic Acid to plump up the lips
- Reduces flakiness and dryness
- Protects and nourishes dry, chapped lips
- Suitable for both women and men
- Comes in a handy 4gm size for on-the-go use

For whom:
This lip balm is perfect for anyone looking to hydrate and nourish their lips, especially those with dry or chapped lips. It is suitable for both women and men, making it a versatile option for anyone in need of some lip care.

Pros:
- Hydrates and nourishes the lips
- Helps to reduce flakiness and dryness
- Contains Cupuacu Butter and Hyaluronic Acid for added benefits
- Easy to apply and convenient size for travel

Cons:
- May melt in hot temperatures
- Some users may prefer a different scent or flavor option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Hyaluronic Acid and Cupuacu Butter	Vogue, Elle
Brand Strength	20	18	Brand X is a trusted name in skincare in India	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for lip care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium lip balms	Retail Today, India Retailing
Competition	10	8	Facing competition from established lip care brands in India	Beauty India, Cosmetics Business
Use-case Advantage	5	5	Addresses common lip issues like flakiness and dryness effectively	Femina
Final Market Score	100	76/100 (3.80/5)	Brand X Lip Balm offers a competitive edge in the growing Indian lip care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—